Tim Brown makes an excellent argument against technology becoming to ubiquitous in the sense that it just solves our tasks without including us in the…
Category:
Participation
Technological and media related innovation is not moving us forward, it’s not really moving us at all, if anything we are expanding . Innovation is…
Read the PostWe are not moving forward and our head is in the wrong direction
If we are trying to understand how communication is changing / evolving / innovating we need to look at the bigger picture, not deconstruct the…
Read the PostIt’s not about Twitter, It’s About Extending Our Digital Language
In Kevin Slavin’s presentation “This Platform Called Everyday Life” he puts an excellent perspective on the mobile media plan erection usually begins within 20 minutes.…
Watching this video (below) explaining social updates I get the feeling that what they call “the ambient model” is identical to “the broadcasting model”, and…
How will brands change their marketing towards customers as our connected lives move from the universal and roomy interfaced libraries of the browsered internet and…
People don’t connect online because they can talk to each other, they connect online because they through an exchange of ideas identify and define a…
Read the PostAre we too focused on getting people to talk to us instead of exchanging ideas
I’m really appreciating this presentation by Renny Gleeson on TED. Talking about our culture of availability and shared narratives. That today sharing narratives sometimes are…
Added value through context might still be in its infancy compared to the “search”, but it’s becoming more obvious by the day the affect that…
The challenge of traditional channel based advertising is that it tries to transform one brilliant brand idea into the widest possible story told in the…
Social Media is not only about participating in conversations . It’s as much about giving participants something to converse about. First; the Social Media discussion…
Read the PostSocial Media is just as much about SHARING as about participation
Digital marketing is not advertising, because where advertising to a large extent focuses on creating situations, digital marketing is about finding them. In the words…
Read the PostIt’s Not About Creating Situations, It’s About Finding Them
Marketing used to follow simple rules, keeping us at a safe distance from our customers and only communicating to them through one way glass and…
Mobile is all about conversation and collaboration, exchanging ideas and strengthening existing social ties. It’s time the mobile applications took advantage of the inhibit advantages…
Our new digital abilities has opened up a whole new kind of marketing . I’ve previously called this both content marketing, situation marketing and even…
Digital is by some perceived as “marketing on sale”, maybe due to it’s lack of tangibility, “newness” or failing ability to show it’s potential as…
In the traditional advertising mindset, brands are unwanted interrupters of ongoing conversations. Because of this tradition brands can still be very humble and cautious when…
I wanted to try something different. Having “experimented” a bit with slideshare as a tool for communication and inspiration I thought I’d try something new.…
If serious marketers would never find themselves interrupting an ongoing telephone conversation, why do we let ourselves interrupt a Facebook conversation? Social arenas are not…
Companies and marketers should think of themselves and their content as igniters of conversations, not interrupters. Discussing the findings in the Microsoft 3 screen Research…
Digital is not about technology, it’s about people and the situation their in. Finding brilliant solutions is all about studying these situations and discovering the…
If you are considering creating additional content for audience participation, it’s not necessarily the content itself that is most important but it’s shareability. Microsoft has…
This video from Influx Insights discusses what the BBC should do with it’s twitter.com/bbc account . Listening to the beginning of the video it reminds…
During the last thirteen years of online publishing there has been a tremendous development in online content. Readers of digital newspapers and magazines have gone…
Read the PostThree and a half reasons for online publishers to start fighting for their revenue
MIT grad student David Merrill demos Siftables at TED — Cookie sized blocks that brings interaction to you in a more tangible way effects on…
We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…
Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…
There seems to be a more “direct marketing” effect from social media than brand value and loyalty . According to Razorfish the engagement from social…
Read the PostSocial Media Directly Correlates to Purchase Behavior
Just wanted to link to the presentation on Nike+ by Michael Tchao, General Manager of Nike Techlab, from Picinic 08′ mentioned, affordability is a prime…
Read the PostCommercial Collaborations; Tools Things and Toys
Digital marketing isn’t exclusively connected to content. Although we often want to use existing platforms, sometimes it would provide new and exciting opportunities to explore…
Understanding collaboration through the lens of Itay Talgam and a collection of the worlds foremost conductors. The best event I attended last year was the…
According to the panelists Matt Jones of Dopplr and Jonathan MacDonald of Ogilvy at PSFK’s Good Idea Salon London, mobile is all about a patchwork…
As participants worlds fragment across a range of platforms, arenas, channels and screens, companies are met with an opportunity to build behind bigger ideas. This…
Read the PostA Bigger Idea – Branded Context and Brand Situations
To anyone planning to attend Scandinavian Futures this tuesday – Coronary Artery Disease, CAD Class I Patients with cardiac• “Do you have any difficulties in…
Our claim is that brands need to move from channels, where they are law enforcers, to arenas, where they are participants . Brands need to…
Read the PostBrands need to become participants on every arena