Three things are changing customer demand and directly affecting how companies need to think about future economies: Slowly developing social change is impacting what people…
Category:
Participation
If you ask customers the right questions the answers can change the way you think about your business. Roger Martin suggests we are moving into…
Read the PostThe Customer Map – How Can Customers Change Our Thinking?
At the Picnic Conference back in 2008 Charles Leadbeater presented, as a part of his talk, five guidelines for collaboration. I gently copied them and…
I’m not a big fan of the term Social Media . It might be that it translates poorly into Norwegian, the fact that it sounds…
A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…
Without dialogue and participation companies get stuck. The traditional media model is a triple negative: – No direct relation between companies and people acquired, global…
Products have always been important in peoples lives. Most of the stuff we own and talk about is stuff we have purchased. There is a…
Read the PostThe product relationship and the marketing relationship
Adding digital components to increase the engagement in and value created from a TV event, means thinking outside the obvious Facebook chat integration, the PC,…
Read the PostThinking outside / igniting the real world component
After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the…
Read the PostExpanded version of Seven actionable marketing trends
A company’s ability to engage and connect with people has to do with its imagination and not the product or product category. A couple of…
Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger consequences, than anticipated. I’ve written…
Read the PostOnline advertising is changing because the media business model is changing
Presenting at the iab Interact 2009 in Amsterdam at the end of November, I have been asked to talk about new marketing under the theme…
Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look…
Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards . But I suggest there…
As technology immerses into our daily life and disappears, value based marketing becomes available through new behaviors, inside situations where it is meaningful and useful…
Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced…
I’ve been invited to do a five minute presentation on Context at Paris 2.0 this Tuesday . Working my way through the script I decided…
Understanding the challenges affecting digital media as a marketing platform introduces some new creative challenges. What we are seeing is very solvable, and they are…
Display advertising was designed to work inside a traditional media format, tailored to a certain context of media use. As this use-context changes with the…
What are the challenges for FMCG brands in today’s post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in the Every Day…
The relationship between media and social media is like the relationship between egg and eggplant: They share a couple of the same letters, but they…
Studying referring site traffic to some of our online campaigns from 2007 to 2009 a very interesting shift not only seems to be emerging, but…
If control is unattainable, what is the goal of our brand building efforts? The answer seems more related to adaptability and changeability than unanimity, let’s…
When attention and engagement becomes less important in advertising and marketing, things are going to get a whole lot healthier. 1. This, the last from…
Storytelling is packaging, a vehicle designed around an idea in order to increase its effectiveness in communication. According to Al Ries, advertising is storytelling: “Without…
Kevin Slavin of Area/Code states in this brilliant video from 5D Conference (previously published on this blog) that TV is an event, something millions of…
The first ten years of digital was (to a large extent) the same siloed ideas that we’d already been exploiting for decades on other content…
Read the PostDigital didn’t change anything, but everything digital changed.
Jeff Jarvis in this video, from the Nokia Ideas Project, states that since the Internet is a connection machine, anything creating artificial middle men, preventing…
There is a big difference between how the existing media business models work in the old landscape compared to how they will work in the…
Read the PostA New Business Model, for Content That Grows, Connects and Augments
Context is not a constant (context = the situation where a product is used and creates value), it is as fluid and adaptable as ideas,…
Read the PostContext is not a constant / The Post Digital Potential
As people are discussing whether or not they had the creativity to ask Wolfram Alpha a smart enough question, if Bing is a real threat…
If digital and real life is the same place, what is digital marketing? And is there a better way to articulate the new opportunities? In…
If people don’t treat digital and real life as two different things, why do agencies, marketers and companies? (Read part one of this stream here…)…
“Digital” as a term is messing up our whole vernacular . Let me elaborate: Technology is becoming, in the words of Clay Shirky: “boring enough…
Branded Utilities are more than just extended value, they might represent a whole new mindset when it comes to business models . We are now…
Read the PostChanging The Business Model: From Customer Experience to Subscriber Experience