What can and should designers learn from service design? A long but content rich post over at the Copenhagen Institue of Interaction Design explains it…
Category:
New Digital
The two things I love most about youth culture is first their blind fate in the opportunities from, and their adoption of, new trends in…
Augmented Reality is, as with everything else, already here . An ad for the MINI Convertible 09, on the back of the Auto Bild magazine,…
Paul Dawson and Matthew Adams from Conchango presents the Tesco Online Retail Store on the HP Touch Smart. “The goal of the WPF-based application is…
Future concepts or future interfaces, I love them all. Have a look at this brilliant sound-driven interface prototype / experiment, where they explain how interpretation…
Are we being fooled by inspiration from the innovators of the digital landscape, rather then getting down and dirty with the main stream? To ad…
People don’t care about your brand all the time, they care about it sometimes. And that is the moment it’s important to start the conversation.…
I am often left with the impression that everything needs change. But without what we already know, we have nothing. As new opportunities allow us…
Gareth Kay over at brand new publishes his chart deck from a presentation he held in Brazil, where he argues that “Planning needs some Planning“.…
Adrian Ho over at Zeus Jones has a brilliant take on the move from message centered advertising to services focused marketing. The presentation to a…
There is every opportunity to learn more about your brand than you ever have done before – through the voices of your customers and participants…
Are the new opportunities of the social graph there only to extend todays’ influence based marketing? Or are they, as I hope, the start of…
What can you do when everything is free? Generatives.. Kevin Kelly publishes an interesting manifesto on changeThis titled “Better than Free”. In which he argues…
This is the future: 1 . All our social networking profiles melt into one. Creating a universal online identity, knowing more about us than any…
Read the PostUniversal Profiles, SPIMEs and Communication Medium Opportunities
I have a deep fascination for future concept videos. Here are two beautiful specimens from Microsoft. The first one is much recommended, it’s a future…
“Real space is a new interface to the Internet.” The Sekai Camera “ups” it one more notch. As the name of the app suggests, Sekai…
How should brands act in a communication medium versus a media channel? An important question to ask as most brand strategies today seem to be…
PSFK published a video from their Good Ideas in 2009 talks. This one concerning mobile. I especially appreciate the thoughts on: 1. How we are…
Two very interesting and important thoughts fitted into one post . Because first of all, they belong together. And secondly, they are the most important…
Tom Himpe gives a rich presentation on how to create remarkable products & services. “The one thing all of these domains have in common, is…
The core purpose of any brand is to create value . But at the same time the communication of this value is of equal importance…
Just wanted to recap on one big important factor in participatory marketing, when consumers and brands co-create new products and new services. And that is…
A new slideshow for an upcoming talk on new opportunities in digital. View the presentation on slideshare.net: The New Brand Landscape. It’s a collection of…
One of the best ways to define a target group for a branded utility is by using a verb. That simple. How? Well, the traditional…
Not only will brands need to start rethinking their digital communication from the big walls of the browser based internet and onto smaller, more activity…
Adam Greenfields talk at Lift Asia 08 discusses topics ranging from Mobile Ubiquity and Ambient Computing to the introduction of the term Search-Urbanism. “Search urbanism,…
To anyone who dismisses the possibility of “New Thinking” in marketing activities online, because the brain is still the same as millions of years ago,…
Read the PostThe Brain hasn’t changed, but your “collective” has
Technology is only technology as long as it is referenced as such . As soon as it becomes ubiquitous and gets immersed into the social…
Read the PostHas technology reached it’s endpoint as a technology?
Timo Arnalls’ presentation The Web in the World, includes a lot of examples relevant to The Internet of Things, Augmented reality and Branded Utility assessment…
Reading through the latest briefing from Trendwatching, entitled Perkonomics (pdf), there are a lot of interesting similarities between the goal of Perkonomics and the goal…
I would definitely recommend anyone who hasn’t already read this article by Faris Yakob eagerly, to do so. It contains a lot of valuable thoughts…
Anyone who is a bit interested in future interfaces and how humans want to interact with them (not how we tell them to). Should keep…
Outside The Bubble Thinking is idea thinking concerned with creating value online which will be re-created offline. Online’s importance is growing, no doubt about that,…
One of Cory Doctrow’s quotes resurfaced the other day: “Content isn’t king, conversation is. Content is just something to talk about” Now discussion regarding social…