Business strategy has always been premised on assumptions about technology, those assumptions are changing, and this will drive us to a different concept of what…
Read the PostDigital is disrupting/ transforming industries – and this is why
Category:
New Digital
If you ask customers the right questions the answers can change the way you think about your business. Roger Martin suggests we are moving into…
Read the PostThe Customer Map – How Can Customers Change Our Thinking?
How does digital communication affect business outside marketing? In this three-part article I will try to explain the changes I’m seeing in the convergence of…
Read the PostA wider digital perspective (part 3: new business models )
Digital’s introduction to retail, be it a slow one, will accelerate as the understanding of the width of web and mobile broadens from being all…
If our future friends are our objects, how would we communicate with them? In his lecture from SXSW Douglas Rushkoff discusses how the population at…
This post is the first of three arguments presenting a perspective on what will be important and interesting in regards to identity and design the…
A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…
A new presentation on the role of marketing in the post digital landscape, with a special focus on developing the product relationship into a membership…
Products have always been important in peoples lives. Most of the stuff we own and talk about is stuff we have purchased. There is a…
Read the PostThe product relationship and the marketing relationship
If marketing is to become a more integrated part of the product experience/context, baked in and/or eventually become more important than the product: “Marketing becomes…
We might be cautious of forcing new behavior on our participants, because of a reasonable fear that it will be difficult for people to adapt.…
Delivering immediate effect might not be the best business model for designing long-term valuable marketing initiatives. Advertising is known for getting peoples attention and affecting…
Adding digital components to increase the engagement in and value created from a TV event, means thinking outside the obvious Facebook chat integration, the PC,…
Read the PostThinking outside / igniting the real world component
After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the…
Read the PostExpanded version of Seven actionable marketing trends
How come design for technology is so inherently anti-human that we had to invent a whole new industry around it just to band aid the…
My six guidelines / marketing trends have received a lot of positive feedback. As someone described it: “A very tangible and actionable list for digital…
A company’s ability to engage and connect with people has to do with its imagination and not the product or product category. A couple of…
Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger consequences, than anticipated. I’ve written…
Read the PostOnline advertising is changing because the media business model is changing
Presenting at the iab Interact 2009 in Amsterdam at the end of November, I have been asked to talk about new marketing under the theme…
Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look…
Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards . But I suggest there…
In the spirit of Planningness and Adrian Ho’s post on his and Rob’s session for creating the planning tools for new-marketing and new-planning: “We’ll get…
There has been some local frustration regarding the lack of ambitions on the future of mobile marketing . I’ve been part taking in some discussions…
As technology immerses into our daily life and disappears, value based marketing becomes available through new behaviors, inside situations where it is meaningful and useful…
Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced…
Let me go out on a limb here. (Thanks to Niko Herzeg for asking some great question on my last post “Making marketing invisible” this…
Read the PostValuable, transformable, multiplied and spreadable
I’ve been invited to do a five minute presentation on Context at Paris 2.0 this Tuesday . Working my way through the script I decided…
Understanding the challenges affecting digital media as a marketing platform introduces some new creative challenges. What we are seeing is very solvable, and they are…
Display advertising was designed to work inside a traditional media format, tailored to a certain context of media use. As this use-context changes with the…
What are the challenges for FMCG brands in today’s post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in the Every Day…
The relationship between media and social media is like the relationship between egg and eggplant: They share a couple of the same letters, but they…
In an epic quote by Clay Shirky there is a missing link; how do we get from one state to the other? “A revolution doesn’t…
Read the PostBridging the gap between technology and behavior
Studying referring site traffic to some of our online campaigns from 2007 to 2009 a very interesting shift not only seems to be emerging, but…
Malcolm Gladwell can be quoted saying, “When you take the unconscious seriously you undermine virtually all quantitative market research and its focus.” In a similar…
Read the PostMeasuring the quality of a visitor rather then quantity