Our new digital abilities has opened up a whole new kind of marketing . I’ve previously called this both content marketing, situation marketing and even…
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Future
If digital is not a silo, but a set of cooperative platforms, then it is all about using a collection of activities to send and…
Read the PostCreating Contagious Conversations Between Platforms
A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…
I wanted to try something different. Having “experimented” a bit with slideshare as a tool for communication and inspiration I thought I’d try something new.…
Companies and marketers should think of themselves and their content as igniters of conversations, not interrupters. Discussing the findings in the Microsoft 3 screen Research…
Digital is not about technology, it’s about people and the situation their in. Finding brilliant solutions is all about studying these situations and discovering the…
In the 90’s we focused on connecting computers, then there was connecting mobiles, but for the next decade, we will be working on connecting things…
During the last thirteen years of online publishing there has been a tremendous development in online content. Readers of digital newspapers and magazines have gone…
Read the PostThree and a half reasons for online publishers to start fighting for their revenue
Pranav Mistry of MIT demoes the new Sixth Sense wearable computer system taking us both one step closer to the Minority Report and one step…
MIT grad student David Merrill demos Siftables at TED — Cookie sized blocks that brings interaction to you in a more tangible way effects on…
Looking through the last 13 years of online newspaper evolution, via the wayback machine, it is refreshing to see the innovation in editorial content and…
We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…
Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…
There seems to be a more “direct marketing” effect from social media than brand value and loyalty . According to Razorfish the engagement from social…
Read the PostSocial Media Directly Correlates to Purchase Behavior
Just wanted to link to the presentation on Nike+ by Michael Tchao, General Manager of Nike Techlab, from Picinic 08′ mentioned, affordability is a prime…
Read the PostCommercial Collaborations; Tools Things and Toys
Digital marketing isn’t exclusively connected to content. Although we often want to use existing platforms, sometimes it would provide new and exciting opportunities to explore…
Understanding collaboration through the lens of Itay Talgam and a collection of the worlds foremost conductors. The best event I attended last year was the…
According to the panelists Matt Jones of Dopplr and Jonathan MacDonald of Ogilvy at PSFK’s Good Idea Salon London, mobile is all about a patchwork…
As participants worlds fragment across a range of platforms, arenas, channels and screens, companies are met with an opportunity to build behind bigger ideas. This…
Read the PostA Bigger Idea – Branded Context and Brand Situations
It’ seems Seth Godin was right all along when saying “build your marketing into the product” Table III (10)• Fasting blood glucose generic viagra. .…
I have a deep fascination for future concept videos. Here are two beautiful specimens from Microsoft. The first one is much recommended, it’s a future…
Handsets will be the “implant” we see in the necks or eyes of actors in sci-fi movies from the future . Making the physical world…
Every surface, channel or contact with the consumer should be reviewed: Is this an arena for information or an arena for participation. – 1:1: Personalized…
Ideas and concepts are the be all and see all of all creative marketing executions. At the end of a rather long post analyzing a…
Was given the opportunity today to hold a presentation for The National Consortium of Media Businesses (here in Norway), on the topic “Trends in Interactive…
I just love these future scenario videos HypertensionDYSFUNCTION (ED) How to get viagra. . This one is from Microsoft on Healthcare . Link on youTube.…
Implementing every thinkable applications interface into the browsers GUI is just way to unnecessarily complicated. The future is not Free web-version of software, but “Cooperative…
If the future of Internet content should be shaped by it’s participants (consumers) it would be totally different from today’s content. (Which is mainly shaped…
Read the PostWhat does the future content of the web look like?