As whopping amounts of new data are giving us an almost unlimited opportunity to understand the world. Are the incumbent tools we use to make…
Read the PostOur imagination is limited by the tools we use to understand the world
Category:
Future
“We face an unusual historic opportunity, right now, to see these pieces brought together in a new kind of constellation, in a new kind of…
Read the PostThe Changing Content Of Capitalism – Shoshana Zuboff
Business, technology and people hold the key to understanding the future. “The future is only complex if you fail to understand it from the point…
Business strategy has always been premised on assumptions about technology, those assumptions are changing, and this will drive us to a different concept of what…
Read the PostDigital is disrupting/ transforming industries – and this is why
Three things are changing customer demand and directly affecting how companies need to think about future economies: Slowly developing social change is impacting what people…
Companies face a deep and widening complexity gap; between their current offering and the emerging behaviors and needs of their customers. Failing to see the…
When writing short summaries for up-coming talks I often find myself articulating a broad range of ideas in a very dense space . Forcing out…
understanding of the condition, the results of theMost of today’s easy-to-administer treatment options, can sildenafil side effects. What is marketing in 2013? How do you…
Digital is expanding yet again, from the first editorial version, to a second social version and now the third installment; integration. Some arguments: 1. Integration…
Read the PostThe third installment: From destination to integration
Digital’s introduction to retail, be it a slow one, will accelerate as the understanding of the width of web and mobile broadens from being all…
A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…
Adding digital components to increase the engagement in and value created from a TV event, means thinking outside the obvious Facebook chat integration, the PC,…
Read the PostThinking outside / igniting the real world component
Does advertising need to restate its role in the marketing communications industry? And what is the role of strategy, or planning, in this process? By…
After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the…
Read the PostExpanded version of Seven actionable marketing trends
How come design for technology is so inherently anti-human that we had to invent a whole new industry around it just to band aid the…
A company’s ability to engage and connect with people has to do with its imagination and not the product or product category. A couple of…
Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger consequences, than anticipated. I’ve written…
Read the PostOnline advertising is changing because the media business model is changing
Presenting at the iab Interact 2009 in Amsterdam at the end of November, I have been asked to talk about new marketing under the theme…
Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look…
Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards . But I suggest there…
As technology immerses into our daily life and disappears, value based marketing becomes available through new behaviors, inside situations where it is meaningful and useful…
Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced…
Display advertising was designed to work inside a traditional media format, tailored to a certain context of media use. As this use-context changes with the…
What are the challenges for FMCG brands in today’s post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in the Every Day…
The relationship between media and social media is like the relationship between egg and eggplant: They share a couple of the same letters, but they…
What are some of the implications and consequences for the post digital mindset? Being interviewed by the brilliant people over at neboweb, I was asked…
When attention and engagement becomes less important in advertising and marketing, things are going to get a whole lot healthier. 1. This, the last from…
In a media world exploding with information, how can we make less noise? Is it reducing the content? Making it more useful and relevant? Or…
This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous,…
Kevin Slavin of Area/Code states in this brilliant video from 5D Conference (previously published on this blog) that TV is an event, something millions of…
Jeff Jarvis in this video, from the Nokia Ideas Project, states that since the Internet is a connection machine, anything creating artificial middle men, preventing…
There is a big difference between how the existing media business models work in the old landscape compared to how they will work in the…
Read the PostA New Business Model, for Content That Grows, Connects and Augments
As we are moving from the Attention Web to an Everyday Life, where technology and communication are integrated parts, providing additional deliberate value becomes increasingly…
“Digital” as a term is messing up our whole vernacular . Let me elaborate: Technology is becoming, in the words of Clay Shirky: “boring enough…