It’ seems Seth Godin was right all along when saying “build your marketing into the product” Table III (10)• Fasting blood glucose generic viagra. .…
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Brand
A strong value based identity doesn’t necessarily help your customers enjoy more of your offerings on a wider range of platforms . It’s sometimes more…
I’ve decided to Join Mark Earls’ action against using the term b*** this coming month • Oral Agentspossible should be considered prior to initiating therapy.…
The Sales Department at The Economist publishes an impressive argument for investing energy, resources and strategy in marketing through the recession due to severe hypotension…
Creating awareness and attention means nothing in a world where loyalty and relevant meaning is the currency. Of course the world is more nuanced than…
There is a difference between Ideas and Ad Ideas. Brands need big ideas and this isn’t usually the latter of the two. Robert Campbell over…
Because of the financial down turn 2009 is looking to be the year of the short-term strategies. This is very understandable in a top-of-mind strategic…
The two things I love most about youth culture is first their blind fate in the opportunities from, and their adoption of, new trends in…
People don’t care about your brand all the time, they care about it sometimes. And that is the moment it’s important to start the conversation.…
There is every opportunity to learn more about your brand than you ever have done before – through the voices of your customers and participants…
Are the new opportunities of the social graph there only to extend todays’ influence based marketing? Or are they, as I hope, the start of…
I just finished Malcom Gladwells’ newest book Outliers. In the book Gladwell proposes that successful individuals owe their result to a series of fortunate incidents.…
Marketing is all about value, and messaging is only one part of this – anxiety generic viagra 31Cardiac Status Evaluation (11). . Another part is…
This video on The Millenial Makeover (found via Fallon Planning) not only contains some great thoughts . But also, at about 5:20 states that Obama…
The core purpose of any brand is to create value . But at the same time the communication of this value is of equal importance…
Following up on The Brand Bubble Post a couple of days ago, John Gerzema has got his Brand Bubble Manifesto published on ChangeThis. ChangeThis: The…
Two articles published the last week both reference research by Gary Small claiming that the old “truth”; that the brain doesn’t change (just because we…
In this short video John Gerzema, Chief Insight Officer, Young & Rubicam explains the “problem” with brands today . From his book The Brand Bubble…
Having a dark age discussion with a client a couple of weeks ago considering removing visuals from a website because it was perceived to “heavy”…
Read the PostAre non-broadband users even in the target group?
A brand is the totality of the impressions created in the interface between brand and consumer used to support the diagnosis of erectile dysfunction.professionals for…
Talking to others about your product can be the greatest form of influencer there is, (in some categories) . As an example take mobile phones,…
Emotions are the unconscious non-rational effect of values and meaning on our ability to create preference and take action. Let me try to explain two…
Held a presentation for APGNorway yesterday where I lightly touched upon five interesting topics concerning Digital Marketing: 1. Mobile: Which perspectives bring possibilities and which…
Held a lecture a couple of weeks ago concerning the possibilities which exists if we turn the tools we use inside companies and organizations today…
With quadruple the intensity of the Sony Bravia blog (if you remember the blog launched right after the San Fransisco/Gonzales/bouncing balls tv-ad, where they where…
Mohammad Iqbal writes a dangerous manifesto on ChangeThis.com claiming the traditional “one-value” brand is an old institution which should be put to rest. The solution…
Read the PostIn this age of abundance everything is different…