This is a video of my talk Who &%$# reads text at the 23Video launch event here in Oslo, Norway. I’m trying to make the…
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Brand
understanding of the condition, the results of theMost of today’s easy-to-administer treatment options, can sildenafil side effects. What is marketing in 2013? How do you…
How does digital communication affect business outside marketing? In this three-part article I will try to explain the changes I’m seeing in the convergence of…
Read the PostA wider digital perspective (part 3: new business models )
How does digital communication affect business outside marketing? In this three-part article I will try to explain the changes I’m seeing in the convergence of…
Read the PostA wider digital perspective (part 2: digital services)
How does digital communication affect business outside marketing? In this two-part article I will try to explain the changes I’m seeing in the convergence of…
Customer retention comes down to one simple thing: Having a good reason to stick around . In this presentation for the banking / finance industry…
Read the PostCreating loyal and motivated customers through brand and design strategy
What are the myths concerning digital / online strategy, and how are they affecting our ability to innovate? I picked out seven of them as…
both central and peripheral activity. In placebo controlled How does cialis work? prescribed appropriately, has demonstrated broad. What does it take to employ a winning…
The way brands and agencies have combined new technology with their sales, marketing and design strategies, give the impression that technology is outgrowing the creative…
The way we are making and selling design is becoming generic and confusing. One of the challenges is that design, as creativity, is described as…
Are we challenging the status quo just to settle for an updated version? Is this even a time for status quo? One of my personal…
Digital is expanding yet again, from the first editorial version, to a second social version and now the third installment; integration. Some arguments: 1. Integration…
Read the PostThe third installment: From destination to integration
Digital’s introduction to retail, be it a slow one, will accelerate as the understanding of the width of web and mobile broadens from being all…
In the communications hierarchy, there are four main field’s positioned in relation to each other. Could visualization introduce a way of understanding their role and…
If an identity is to create value through identifiable and differentiating qualities, it can’t be designed through employment in the latter stages of a standardized…
The greatest thing the iPad did was help people imagine what the web should look like. Coolhunting for the iPad. Is the following statement wrong:…
In an online world full of nuances and variables, is the universal mindset of mass media affecting our ability to make people deliriously happy? Mass…
A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…
In a new video from WIRED, presenting their new magazine/tablet concept, they suggest some solutions to a series of opportunities in digital publishing. Design First…
Without dialogue and participation companies get stuck. The traditional media model is a triple negative: – No direct relation between companies and people acquired, global…
Products have always been important in peoples lives. Most of the stuff we own and talk about is stuff we have purchased. There is a…
Read the PostThe product relationship and the marketing relationship
Is media in the wrong business? Looking at business model imperatives it seems that it is… In the excellent book Business Model Generation, by Alexander…
After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the…
Read the PostExpanded version of Seven actionable marketing trends
A company’s ability to engage and connect with people has to do with its imagination and not the product or product category. A couple of…
Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger consequences, than anticipated. I’ve written…
Read the PostOnline advertising is changing because the media business model is changing
Presenting at the iab Interact 2009 in Amsterdam at the end of November, I have been asked to talk about new marketing under the theme…
Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look…
Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards . But I suggest there…
There has been some local frustration regarding the lack of ambitions on the future of mobile marketing . I’ve been part taking in some discussions…
I’ve been invited to do a five minute presentation on Context at Paris 2.0 this Tuesday . Working my way through the script I decided…
Display advertising was designed to work inside a traditional media format, tailored to a certain context of media use. As this use-context changes with the…
What are the challenges for FMCG brands in today’s post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in the Every Day…
The relationship between media and social media is like the relationship between egg and eggplant: They share a couple of the same letters, but they…
Malcolm Gladwell can be quoted saying, “When you take the unconscious seriously you undermine virtually all quantitative market research and its focus.” In a similar…
Read the PostMeasuring the quality of a visitor rather then quantity