What are the key components of an ideal brand in a post-digital age? (The following is an answer to a question from Priyanka Kanse /…
Read the PostThere are no ideal brands, just brilliant strategies
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Brand
When attention and engagement becomes less important in advertising and marketing, things are going to get a whole lot healthier. 1. This, the last from…
In a media world exploding with information, how can we make less noise? Is it reducing the content? Making it more useful and relevant? Or…
Kevin Slavin of Area/Code states in this brilliant video from 5D Conference (previously published on this blog) that TV is an event, something millions of…
The Every Day Life / Post Digital culture is presenting us with new marketing concepts and opportunities. Changing our focus from creating customers through products,…
Read the PostWe have become value providers, not product providers.
The first ten years of digital was (to a large extent) the same siloed ideas that we’d already been exploiting for decades on other content…
Read the PostDigital didn’t change anything, but everything digital changed.
Jeff Jarvis in this video, from the Nokia Ideas Project, states that since the Internet is a connection machine, anything creating artificial middle men, preventing…
There is a big difference between how the existing media business models work in the old landscape compared to how they will work in the…
Read the PostA New Business Model, for Content That Grows, Connects and Augments
As people are discussing whether or not they had the creativity to ask Wolfram Alpha a smart enough question, if Bing is a real threat…
Technological and media related innovation is not moving us forward, it’s not really moving us at all, if anything we are expanding . Innovation is…
Read the PostWe are not moving forward and our head is in the wrong direction
In one or two short sentences, are you able to describe the essence of what you do, or your goal? Inspired by the people at…
Read the PostWHY they are valuable in peoples lives, and HOW to create deliberate value
It’s been the focus on this blog now for some weeks, that in order for the marketers to understand the new marketing landscape one needs…
Our new digital abilities has opened up a whole new kind of marketing . I’ve previously called this both content marketing, situation marketing and even…
Digital is by some perceived as “marketing on sale”, maybe due to it’s lack of tangibility, “newness” or failing ability to show it’s potential as…
With digital activities it is becoming increasingly easier to measure stuff, but this comes with a great caveat. The simplicity of measuring the simple stuff…
In the traditional advertising mindset, brands are unwanted interrupters of ongoing conversations. Because of this tradition brands can still be very humble and cautious when…
A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…
Companies and marketers should think of themselves and their content as igniters of conversations, not interrupters. Discussing the findings in the Microsoft 3 screen Research…
As we pour applications onto the mobile platform it’s important to remember that branded utilities and services are not only one way streets. Restricting them…
Digital is not about technology, it’s about people and the situation their in. Finding brilliant solutions is all about studying these situations and discovering the…
This video from Influx Insights discusses what the BBC should do with it’s twitter.com/bbc account . Listening to the beginning of the video it reminds…
Amanda Mooney has produced and published this brilliant piece: A walk through the thoughts expressed by youths regarding engaging with, and the behavior of, companies.…
During the last thirteen years of online publishing there has been a tremendous development in online content. Readers of digital newspapers and magazines have gone…
Read the PostThree and a half reasons for online publishers to start fighting for their revenue
Especially in hard financial times it is important to remind ourselves that marketing is NOT about selling stuff, it’s about giving the participant a reason…
We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…
Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…
There seems to be a more “direct marketing” effect from social media than brand value and loyalty . According to Razorfish the engagement from social…
Read the PostSocial Media Directly Correlates to Purchase Behavior
Just wanted to link to the presentation on Nike+ by Michael Tchao, General Manager of Nike Techlab, from Picinic 08′ mentioned, affordability is a prime…
Read the PostCommercial Collaborations; Tools Things and Toys
Digital marketing isn’t exclusively connected to content. Although we often want to use existing platforms, sometimes it would provide new and exciting opportunities to explore…
Understanding collaboration through the lens of Itay Talgam and a collection of the worlds foremost conductors. The best event I attended last year was the…
Digital marketers and advertisers need to resurface. We need to get back in the game where the participants are, and transform our language into one…
According to the panelists Matt Jones of Dopplr and Jonathan MacDonald of Ogilvy at PSFK’s Good Idea Salon London, mobile is all about a patchwork…
As participants worlds fragment across a range of platforms, arenas, channels and screens, companies are met with an opportunity to build behind bigger ideas. This…
Read the PostA Bigger Idea – Branded Context and Brand Situations
To anyone planning to attend Scandinavian Futures this tuesday – Coronary Artery Disease, CAD Class I Patients with cardiac• “Do you have any difficulties in…