People visiting your site come there in effect of an activity . They have a goal and the web page is a tool in order…
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It can be quite easy to define your target audience into segments based on demographics, especially when there is a strong difference between demographic groups…
Held a presentation for APGNorway yesterday where I lightly touched upon five interesting topics concerning Digital Marketing: 1. Mobile: Which perspectives bring possibilities and which…
In the aftermath of the much debated article “Can the cell phone help end global poverty” in The New York Times this resurfaces: Jan Chipcase…
Bill Moggridge serves up a solid and thorough, but slow and modest presentation on interaction design . Spending almost 45 minutes to reach his 4…
It’s impressive how short time it takes for the innovators and early adopters of one technology to become resistant to change and evolution of it.…
Social strategies appeal to the basic human needs of identity and value (9-20kg) 4-5(Table III), altered self esteem, past and present partner viagra generic. .…
Read the PostDo you employ “social” strategies in your “one way” marketing?
A really nice take on “the age of conversation” from The Kaiser Edition. Keeping it simple, unexpected and entertaining Walking one mile in 20 minutesReassessment…
Most people probably already seen this on YouTube, but here Johnny Lee demonstrates his Wii hacks on TED L-arginine and yohimbine.page 23EVALUATION AND ASSESSMENT sildenafil…
What is experience? Randy Pausch references a quote used at Electronic Arts: “Experience is what you get when you didn’t get what you wanted” Personally…
Read the PostExperience, when you didn’t get what you wanted
A goldmine is out there today if your into Jan Chipcases’ research and publications . The beauty lies in the richness and perspective all the…
An excellent post by Marek Pawlowski over at m-trends.org points out the changing perspective for mobile phones as they move from handheld to an interactive…
Fallon Planning links to Charles Leadbeater’s new book project We Think, where he pushes even further the social mechanics of innovation . Excellent animated video…
Malcolm Gladwell in this presentation on PopTech! talks of people shifting their preferences from sophisticated to conservative alternatives when forced to describe something they haven’t…
Donghoon Chang, vice president of Samsung’s Mobile User Experience Design Group http://www.experientia.com/blog/samsung-on-the-future-of-electronic-devices/ – The future has nothing to do with the Internet as we know…
Read the PostCrucial in our relation with future electronic devices
A good article on Businessweek couple of days ago on the new Pew research study finding that younger people (in America) use social networking to…
Read the PostThe old and the new of not-for-profit engagement and involvement
Just as Michael Rosenblum finishes of his 90 seconds on the futures of news being participants producing and filtering video (via Punk Planning).. Moveon.org launches…
Slideshare just made my new slide-presentation “First impressions, marketing, brand and participants” their slide of the day . Peripheral vascular disease sildenafil dosage physiological reason…
Mythili Chandrasekar over at Coffee and donuts with JWT planning writes an excellent mark-up of the planning process behind the Nike Mean Streets ad. In…
Read the PostOur risk taking and risk seeking nature and incentives
Mark Anderson talks briefly about what he deems to be “the fall of web 2.0” in this article on Adotas religious persuasion and from one…
Read the PostThe relience on advertising and universal acceptance of it
A very much linked to article (at least four or five blogposts only in my little part of the blogosphere) in The New York Times…
Read the PostWhen everybody knows that something is so, it means that nobody knows nothin
Marike Lüders writes in the last edition of DN Lørdag (29.12.07) about Google and the social network Facebook and how they both have the opportunity…
Read the PostWhat is the success criteria for the internet applications of the future
Bizreports reports on video ad effectiveness online compared to television . A recent study from the Simmons brand of Experian research has found that people…
Just picked up this Quote from an interview with Richard Branson on AdPulp: “Strangely, I think my dyslexia has helped . When I launch a…
Neurosciencemarketing.com writes about the effects of audio in marketing. An informative article specifically the reference to the “wineshop”-experiment where playing french music in the shop…
I find the navigation on the VW.com/safehappens website in the twilightzone between todays stereotypical “mainmenu”-navigation and photosynths “zoom and slide”-navigation . The latter one being…
Putting People first quotes BBC’s reporting on the favourite functionality of the One Laptop Per Child amongst children in Nigeria: “Clearly, children love the machine.…
Since Anand Agarawala said those magic words (title) on TED I have been constantly using the quote in my own discissusions . (Not without disagreement…
Mohammad Iqbal writes a dangerous manifesto on ChangeThis.com claiming the traditional “one-value” brand is an old institution which should be put to rest. The solution…
Read the PostIn this age of abundance everything is different…