As we pour applications onto the mobile platform it’s important to remember that branded utilities and services are not only one way streets. Restricting them…
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Feed: The Digital design Blog publishes this brilliant new addition from Microsoft Labs on future technology and it’s interfaces. What continues to amaze me with…
Digital is not about technology, it’s about people and the situation their in. Finding brilliant solutions is all about studying these situations and discovering the…
Aki Spicer and Fallons planning team pushes the notions of shareability one step further in this latest installation of their Brainfood series. Five guidelines on…
If you are considering creating additional content for audience participation, it’s not necessarily the content itself that is most important but it’s shareability. Microsoft has…
This video from Influx Insights discusses what the BBC should do with it’s twitter.com/bbc account . Listening to the beginning of the video it reminds…
In the 90’s we focused on connecting computers, then there was connecting mobiles, but for the next decade, we will be working on connecting things…
Amanda Mooney has produced and published this brilliant piece: A walk through the thoughts expressed by youths regarding engaging with, and the behavior of, companies.…
Friday I was (most proudly) quoted by PSFK which referenced a part of my summary of the Mobile panel at Good Idea Salon London. The…
During the last thirteen years of online publishing there has been a tremendous development in online content. Readers of digital newspapers and magazines have gone…
Read the PostThree and a half reasons for online publishers to start fighting for their revenue
Pranav Mistry of MIT demoes the new Sixth Sense wearable computer system taking us both one step closer to the Minority Report and one step…
Especially in hard financial times it is important to remind ourselves that marketing is NOT about selling stuff, it’s about giving the participant a reason…
A bit old, but these two videos make a really nice tabloid – easy to win a discussion with – point out of the weakness…
Read the PostConsumer insight for inspiration, not validation
Jeroen Matser did a nice round-up of what Tribal DDB calls “Colliding Worlds” at the Cannes festival. “Colliding Worlds” is a sequel to the presentation…
Mark Earls and Alex Bentley claim that emulation (our ability to do what others do) is the only trait that differentiates us from other primates…
If the purchase process isn’t linear, what is it then? Mark Earls, Alex Bentley and Stephen Phillips all talked about the concept of Snakes and…
The TED-blog just released a compilation of highlights from their 10 most popular talks based on view count . It’s a good list . Lot’s…
Every object has a story, but how important is the story? Is there anything else? What are features other than references so that you can…
Read the PostDo we compare features or meanings when making purchase decisions?
McCann Universal released their Wave 3 report on Slideshare a couple of months ago • Moderate stable angina • Specialised evaluation viagra individual, culture to…
The future is a widget interfaced, activity centered world connecting customers to brands and each other through utilities stitched together and utilizing each others knowledge…
Read the PostWidget stitching makes for artificial anticipation
Handsets will be the “implant” we see in the necks or eyes of actors in sci-fi movies from the future . Making the physical world…
One shouldn’t underestimate the amount of story that goes into an object and the role of this story contra the products specifications in the decision…
Read the PostIt’s not the tactile details, it’s the story – the meaning
I am not to sure about this graph . Defining tech adoption in correlation with the national GDP. • LVD/CHF (I, II) cialis (NO) precursors,…
Read the PostIntel graph on tech adoption not a relevant measure
Louis Vuitton ads to the mobile experience by creating three audio guides for walkers strolling through the cities of Bejing, Hong Kong or Shanghai. I…
Dr . Tina Basi sums up three different kinds of research categories quite simply and nicely over at the Experentia blog. From her presentation: Popular…
Old news by now, but Uniqlock taking the Titanium Grand Prix at Cannes for their blog Widget Uniqlock always or viagra – Coronary Artery Disease,…
One of the six ideas behind the emergence of Content Marketing (Slideshare Presentation) is Empathetic Research . But the other way around, according to Sunderland…
Read the PostProduction of experiences key driver for emotional research in business
As some parts of the world treat the exterior of their mobiles as galleon figures and reflections of their identity, French kids obviously couldn’t care…
Jason Gonsalves, Head of Engagement at BBH, presents an enormous amount of information related to “The new communication landscape” . You might have heard a…
Technology and media channels never die, but change from being new, “everywhere” and used for “everything” to being recognized for its abilities, advantages and disadvantages…
Read the PostTechnology and media channels don’t die, they find a role
There has been a discussion in my company and with some clients the last weeks regarding the value of a six minute visit versus a…
Read the PostFragmenting – why visitor time on a campaign site might be quite irrelevant
As I have been writing about lately: The future of interruption marketing is faced with a set of challenges, mainly in the form of stiff…
Read the PostThe media industry solution to the demise of interruption marketing
Donald Norman finishes up his book Emotional Design with a quote regarding the designers role in making objects that can be personalized and customized by…
2008 is all about a range of different ideas finally maturing, affecting each other and fusing together, changing the way brands connect to their customers.…