Aaron Koblin takes you from the most exquisite Data Visualization projects to Collaborative Creativity in one of the presentations from the newest updates on Picnic’s…
Read the PostFrom Data Visualization to Collaborative Creativity
We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…
Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…
There seems to be a more “direct marketing” effect from social media than brand value and loyalty . According to Razorfish the engagement from social…
Read the PostSocial Media Directly Correlates to Purchase Behavior
Seth Godin points it out wonderfully in this short post on products and marketing. In fact, just about every successful product or service is the…
Just wanted to link to the presentation on Nike+ by Michael Tchao, General Manager of Nike Techlab, from Picinic 08′ mentioned, affordability is a prime…
Read the PostCommercial Collaborations; Tools Things and Toys
Digital marketing isn’t exclusively connected to content. Although we often want to use existing platforms, sometimes it would provide new and exciting opportunities to explore…
Understanding collaboration through the lens of Itay Talgam and a collection of the worlds foremost conductors. The best event I attended last year was the…
Digital marketers and advertisers need to resurface. We need to get back in the game where the participants are, and transform our language into one…
According to the panelists Matt Jones of Dopplr and Jonathan MacDonald of Ogilvy at PSFK’s Good Idea Salon London, mobile is all about a patchwork…
As participants worlds fragment across a range of platforms, arenas, channels and screens, companies are met with an opportunity to build behind bigger ideas. This…
Read the PostA Bigger Idea – Branded Context and Brand Situations
To anyone planning to attend Scandinavian Futures this tuesday – Coronary Artery Disease, CAD Class I Patients with cardiac• “Do you have any difficulties in…
Creating arenas for brands to connect to participants will create the biggest opportunities for media in the years to come according to Jaap Favier at…
It’ seems Seth Godin was right all along when saying “build your marketing into the product” Table III (10)• Fasting blood glucose generic viagra. .…
Digital Marketing is going through some major and interesting changes, I wanted to focus on three of them and try to give them my introductionn.…
Building a stronger, more dedicated and involved audience by adding a range of activities and values across platform constellations, building on each others fragments and…
“Digital is not a silo”, the term has quickly moved from just explaining how digital is merging with other channels, exemplified amongst others by projects…
In the more services / utility based advertising and marketing landscape we need to start focusing our marketing on activities not individuals, on tasks and…
Read the PostDon’t market to consumers, market to situations.
What is the value of reach in numbers compared to reach in activity? What are the advantages of exposing millions of cocooned TV-viewers to your…
Read the PostWhat kind of reach should we really be concerned about?
Just wanted to point to this quote from Ruby Pseudo Wants a Word, underlining the point that social media is not a media channel, its…
Utilizing context is key in marketing activities, in anything from media placement to message relevance, from idea value to utilizing the correct service condition is…
Just thought I’d help spread this around . It’s David Avalon’s comprehensive take on the opportunities for digital marketing in 2009 . As is typical…
An overly focus on “technology” or platform seems to make our strategies partly blind to the richness that exists within the walls of digital media.…
Data aspires to become one of marketers greatest assets in the collaborative marketing landscape: Identifying the participants social object and then exploring ways to “feed”…
As we are expanding our strategies to include services and experiences Accessible becomes as important a part of the strategy as Relevant has been for…
A strong value based identity doesn’t necessarily help your customers enjoy more of your offerings on a wider range of platforms . It’s sometimes more…
People won’t spend as much attention on products as the marketers. People have their own lives to think about, not value statements or ideas. This…
This has been around a bit, but I thought I’d just joing the choir and share my appreciation for some of Bruce Nussbaum’s thoughts in…
I was listening to the Audiobook version of Groundswell this Christmas and surprisingly found the book really useful as an educational tool. It contains loads…
I came across yet another explanation of the social graph, this time via the excellent blog Mobile Youth. Unfortunately it falls into the same trap…
If your afraid you missed out on anything important in 2008, this is the remedy to get you back on track. Contagious Magazines’ Most Contagious…
I’ve decided to Join Mark Earls’ action against using the term b*** this coming month • Oral Agentspossible should be considered prior to initiating therapy.…
The Sales Department at The Economist publishes an impressive argument for investing energy, resources and strategy in marketing through the recession due to severe hypotension…
A short rant on our Digital Democracy. – The Democratization of technology led to the democratization of publishers. – Which led to the democratization of…