April 6 /
April 5 /

Recording what people DO is much more valuable than asking them what they DID after it happened. Branded Utilities, services, mobile, are all recording devices…

Read the PostThe Recording Device

April 3 /
April 3 /

Back in January Honda and W+K published a wonderful film called Failure: The Secret to Success as a part of their Dream the Impossible documentary…

Read the PostThe Secret to Success

March 30 /
March 28 /
March 28 /

With digital activities it is becoming increasingly easier to measure stuff, but this comes with a great caveat. The simplicity of measuring the simple stuff…

Read the PostIdiots or Wizards

March 26 /
March 22 /

The Good Ideas in Mobile Panel was one of two highlights from the PSFK London Good Ideas Salon in January (the other being the Youth…

Read the PostGood Ideas in Mobile

March 22 /

In the traditional advertising mindset, brands are unwanted interrupters of ongoing conversations. Because of this tradition brands can still be very humble and cautious when…

Read the PostContent, Conversation, Contagion

March 20 /
March 19 /

Some really nice work on augmented reality gaming by Frantz Lasorne. via Yanko and @zacma “With augmented reality, designers can build games that draw elements…

Read the PostAugmented Reality Gaming

March 19 /

Advertising is EXPANDING, from messaging to creating deliberate value . What does this mean? This is an explanation I’ve written in order to explain one…

Read the PostAdvertising is expanding

March 17 /

A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…

Read the PostThe New Brand landscape 2

March 12 /
March 12 /

If anyone hasn’t seen their stuff by now, these guys are definitely the ones to watch . Experimenting with their expert knowledge in flash combined…

Read the PostOut of the Box Ideas

March 11 /
March 10 /
March 9 /

If serious marketers would never find themselves interrupting an ongoing telephone conversation, why do we let ourselves interrupt a Facebook conversation? Social arenas are not…

Read the PostServe Communities, Serve People

March 8 /

In desperate need of inspiration? Head over to the Razorfish – Emerging Experiences Vimeo channel to catch some great projects on the Surface table (and…

Read the PostEmerging Experiences

March 8 /

Companies and marketers should think of themselves and their content as igniters of conversations, not interrupters. Discussing the findings in the Microsoft 3 screen Research…

Read the PostIgniters not Interrupters!

March 4 /
March 2 /

Feed: The Digital design Blog publishes this brilliant new addition from Microsoft Labs on future technology and it’s interfaces. What continues to amaze me with…

Read the PostDesign by Space and Gesture

March 1 /
February 28 /

Aki Spicer and Fallons planning team pushes the notions of shareability one step further in this latest installation of their Brainfood series. Five guidelines on…

Read the PostEnable Theft

February 26 /

If you are considering creating additional content for audience participation, it’s not necessarily the content itself that is most important but it’s shareability. Microsoft has…

Read the PostShareability

February 26 /
February 24 /
February 24 /

Amanda Mooney has produced and published this brilliant piece: A walk through the thoughts expressed by youths regarding engaging with, and the behavior of, companies.…

Read the PostIt’s a Matter of Identity

February 23 /

Friday I was (most proudly) quoted by PSFK which referenced a part of my summary of the Mobile panel at Good Idea Salon London. The…

Read the PostThe Human Spectacle

February 23 /
February 20 /

Pranav Mistry of MIT demoes the new Sixth Sense wearable computer system taking us both one step closer to the Minority Report and one step…

Read the PostWear Ur World

February 18 /
February 16 /
February 15 /

Looking through the last 13 years of online newspaper evolution, via the wayback machine, it is refreshing to see the innovation in editorial content and…

Read the Post13 Years of Evolution