the language that you speak shapes the way that you think. And that gives you the opportunity to ask, “Why do I think the way…
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business design
We are living in the age of mass individualization . No two people get the same Google search result, see the same products on amazon.com,…
Read the PostThe premium puzzle / this might be your future in five years
In The Customer OS I’m trying to do two things. First I’m trying to get underneath headlines such as digital, transformation, internetification etc If indicated…
Read the PostThe Customer OS – Why digital isn’t digital and customers hold the key to your future