Excellent thinking: Fiat eco:Drive

Fiat has launched one brilliant piece of New Digital concept: Eco:Drive.

– With eco:Drive you download a program via the internet to your hard drive, put it on to a USB stick and insert the stick on your cars console
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– The program then starts tracking everything you do, analyzes it and puts it back onto the stick

ED. Alterations in drug dosages or classes may be of How to get viagra the patient and partner’s preference, expectations and.

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– Putting the stick back into your PC uploads the content and gives you feedback on your driving, and how to become more eco-friendly

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– Not only that, but it allows you to become a part of the online Ecoville population, where you can meet like minded “eco-dlians” and together build up a collective score.

This is a brilliant example and excellent implementation of experience branding and Next Generation Participation, on par with Nike+.

And think of all the data this generates for Fiat

. Knowledge never before made accessible to the car manufacturer, which it now can use in order to gain an advantage over competitor car manufacturers.

Via Core77.