Are we designing products and services for the future of TV that not only misunderstands viewers needs, but also accelerates the rate of which TV is already failing?
If we look at solutions like TV sets connected to the Internet and Google TV, they are both adding an infinite amount of choice and freedom the the TV experience – something that will, according to Barry Schwartz, make us more unhappy and less likely to buy
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- I was lucky enough to be interviewed by Tiziano Luccarelli and The iMagazine on my thoughts on diverse subjects. I thought I’d share the highlights from some of this interview here.
An excerpt from the interview:
- I’m sure connecting TV’s to the Internet is a theoretical smart move, and an inevitable one
. But I’m not sure it’s going to fix the problem it is trying to solve.
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First of all: Choice doesn’t necessarily solve any problem
. Barry Schwartz writes about this in his book Paradox of Choice. Where he says that not only are people happier when they have fewer available options, but they also tend to buy more. If Schwartz is right then connecting your TV to the Internet with a searchable TV and film database will only accelerate the rate to which people are turning away from their TV’s.
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Where all these new TVs and solutions are just connecting us to the Internet and more stuff, more choice and more fragmentation, they are doing little or nothing to change the way content for TV is designed and produced
Definiton of Erectile Dysfunction (ED) cialis implantation of a malleable or inflatable penile.
. And that is their weakness, and why they won’t give us the future but more of the problems of the past.
Read the whole interview on The-iMagazine.com.
I’ve also added Barry Schwarts’ TED talk below.
