January 9 /

The future of the TV experience


What is most interesting, the future of TV or the future of the TV experience? Isn’t it the latter? Which is the stuff that is going to play out inside living rooms and from soft deep couches in front of TV sets the next five to ten years?

    (I was invited to pitch an article on the topic The future of TV. I wrote this and thought it was good enough to be put on the blog and hopefully spark some responses and further insights from readers).

The future of TV is about what happens when TV content distributes itself to numerous new devices and new situations.

The future of the TV experience discusses, and tries to find out how possibly the most social, powerful and engaging TV experience (the one that happens every evening in living rooms in front of television sets) will evolve the next five to ten years
.

    1.It can be argued that a lot of TV content producers treat online as nothing more than a distribution tool for additional content, and work hard to make their experiences broader and longer – not stronger.

    2. Kevin Slavin argues that the traditional TV experience has an unprecedented and unbeatable advantage: creating events where hundreds of thousands or millions of people participate in the same experience at the same time. (Slavins presentation at the 5D conference added at the bottom of the post.)

Think of it this way: Millions of people are willing to pull out their phones and vote on talent based TV shows

hormonal milieu) and penile or cavernosal factors (e.g. sildenafil citrate than half.

. How do we get these same people to pull out their phones, tablets or laptops and get involved in an even bigger viewing experience?

What would this demand from and bring to the design of TV and digital content experiences? And what would be the reward?

5D Conference : New Television Pt 4 – Kevin Slavin from Dave Blass on Vimeo.

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3 Comments

  1. January 11

    Hi Helge

    Thanks for the hat tip, looking forward to meeting someday.

    >How do we get these same people to pull out their phones, tablets or laptops and get involved in an even bigger viewing experience?

    I don’t think it’s the right question. They are already doing that, in remarkable numbers (e.g., 3100 tweets per second during a Celtics game in the US). The question is not how to get them to do it. The question is how to harness all that potential energy, and make it kinetic.

    That’s the question I’m thinking about these days, anyway. Looking forward to hearing more about what you’re up to.

    Regards!

  2. January 11

    Hi Kevin
    Thanks for pitching in with your thoughts, and I am as well looking forward to meeting up one day.

    I agree with you that the question is not how to help them get the technology out and turn it on to the TV experience. I was thinking about text voting already being established and proving the dual-technology concept.

    What is interesting is, as I interpret your presentation to encourage; creating one stronger experience between the TV and the couch. where the two or more platforms create one cross-media activity taking advantage of the different platforms best abilities: storytelling. interaction/activity and the social aspect of the event.

    I’m looking forward to writing the article and exploring further your topic from the conference. The term used in your comment: “kinetic” is a strong direction I hope to pursue.

    Thanks again for the presentation itself and now your valuable addition.

    Best regards
    Helge

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