I believe social media is a great new opportunity for companies, that we are, as Antony Mayfield puts it, in the midst of a revolution that we still can’t see.
- “revolutions are impossible to make sense of whilst they are underway and they are impossible to predict before they finish.”
–Antony Mayfield, WARC Advertising and Consumers Conference 2008
But is Social Media really the ONE solution for everyone? Is listening to your consumers really for every company?
I believe Dan Ariely when he says in his book Predictably Irrational that there are two norms: The market Norm and the Social Norm
. And if a company is to enter the Social Norm this would put immense expectations and demands on EVERYTHING the company does, it’s not enough to just unleash a blog or partake in a forum debate
.
As I have stated before, very few things die. What happens is that ideas go from solving every challenge to solving just the few challenges – the ones they are good at
. The reason is that new ideas will enter the marketplace and take over the things the original ideas are bad at, and this also goes for “old” interruption advertising.
Some Companies can thrive in the new economy with the new and available tools, while others would fail miserably.
My task is to accept this and identify the abilities of every company I work for. – Or work as hell in order to get the “old” companies to change into a new one
. (which definitively is outside my jurisdiction)
We can’t just slap a “social media” sticker on top of a brand and hope it will work
• “Many men of your age start to experience sexual cialis Intervertebral disc lesions.
. (much like the history of brand building on company websites has done to date)
MZKagan presents some of the newest un-nuanced summarizing of the new world of social media found on Slideshare.
