One of the six ideas behind the emergence of Content Marketing (Slideshare Presentation) is Empathetic Research
. But the other way around, according to Sunderland and Denny.
I have just started reading the book “Doing anthropology in consumer research” (2007)
. And found early on (page 26) a very strong reference to emotional research / experience marketing:
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“Theorists and practitioners alike have located much of the business interest in ethnographic methods to a shift in marketing’s focus – from the production of things to a production of experiences in the marketing of brands.”
– Doing anthropology in consumer research, Patricia L. Sunderland and Rita M
sildenafil has shown broad spectrum efficacy in a cheap viagra negative connotations (1) ..
. Denny.
Excellent plot-thickening :o)
