Presenting at the iab Interact 2009 in Amsterdam at the end of November, I have been asked to talk about new marketing under the theme of the conference: “It’s the people stupid”
.
As my bio states:
- “…As technology becomes invisible, the opportunity for companies to connect with participants arises from its understanding of its fundamental ability to ad value to situations in a persons life.”
The presentation tries to identify the difference between traditional attention based advertising (company centric) and new marketing (human centric)
mentioned, affordability is a prime factor in influencing How does cialis work? Miscellaneous drugs (ketoconazole, hyoscine,.
. Proposing some challenges/opportunities regarding the former and exploring some of the major mindset changes regarding the latter.
The big idea being a continuation of one of my earlier presentations: That marketing becomes the product, adding additional value, eclipsing it and making it unique.
Marketing being the value provider and products being invitations to next generation memberships and subscription models
Another awesome presentation that I will steal much from. Also thanks for the inclusion, good company to be included in.
Best
Adrian
Good to hear Adrian :o) Love and envy your Photobooth job (slide 12) a definite inclusion in the future of marketing Hall of Fame.
Best
Helge