April 17 /

Five important aspects of Digital Marketing


Held a presentation for APGNorway yesterday where I lightly touched upon five interesting topics concerning Digital Marketing:

1. Mobile: Which perspectives bring possibilities and which bring stagnation
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2
. Finance: Where are the possibilities and where is the vacuum.
3. Services: Experience design, creating use-scenarios and reinforcing the brands core-purpose.
4
. Emotions: A rational explanation to how it works, inheritance and manipulation
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5. Participants: Why they are important to business in both marketing and innovation.

If you view the presentation over at slideshare and click the tab called “Comments on slide 1 (0)”, there is a supplementing comment to many of the slides

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Categoriesadvertising Brand Business Event Innovation Interaction design Interactive Advertising Marketing Mobile Online Advertising Perspective Planning Presentation Psychology Social Marketing Social networking

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2 Comments

  1. […] concentrated on what is happening with mobility (The five aspects of mobility) and activity (experience design slide 12-17), and how the merger of these two will create tools […]

  2. […] better and better at avoiding it. (link) – Technology is presenting a new range of opportunities. (link) – Customer usage patterns are evolving. (link) – And the focus on the understanding of culture as […]

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