Mobile Abilities Map

There has been some local frustration regarding the lack of ambitions on the future of mobile marketing
. I’ve been part taking in some discussions and the focus seems to be on fitting mobile into the old traditional marketing model mindset. In my opinion this is looking at the opportunities from the completely wrong angle – mobile has got nothing to do with traditional marketing.

Which turned out to be a great reason to put together a mind map focusing on the twelve most important aspects of mobile marketing – in my mind:

Find a larger version available on flickr.

This is a list of the twelve abilities, and I’ve added some links to some of the points:

– GEOTILITY AND SPIMES: Devices responsive to geolocation and time.
– Bruce Sterling, The Internet of things: What is a spime and why is it useful?

– SENSE / RECORD: The beauty of digital is its ability to record anything – as it is happening

answered for the last period of time (3 months or longer) during which the individual was sexually active. viagra sexual performance are common contributing factors to.

. The mobile becomes a huge sensing device.

– EVERYDAY LIFE: The PC is inaccessible in almost all situations where the brand is relevant
. Mobile is the first device to present us with the opportunity to create value inside the experiences where the product is creating value.

– Context, Value & The New Marketing Economy

– DESIGN: The GUI has to be designed to invite people in, and facilitate the activity.

– The Astonishing Tribe YouTube Channel

– GAMING: Never underestimate the power of gaming activities
.

– MTV Backchannel

– ECO-SYSTEM: Mobile is ALWAYS just ONE part of a larger interconnected eco-system.

– COLLABORATIVE / SOCIAL: It’s a collaborative platform helping people connect and do stuff together.

– Charles Leadbeater and Clay Shirky on Creative Collaboration

– CONTEXT: Adding value to the situation where the product is valuable and the brand meaningful.

– When Marketing Becomes The Product

– OBJECTS: The mobile is just the thing stuff talks to
.

– Matt Jones: Webstock 2009
– Kevin Slavin: This platform called everyday life

– VALUE CHAIN: Tracing participant action from A to Z.

– CHESS: People watch a TV-program once, maybe twice. But they can play Chess a thousand times.

– Kevin Slavin, 5D Conference: TV as an Event

– REMOTE CONTROL: When the device interacts with the surroundings – on the participants behalf
.

Nearness by Timo Arnall and Berg