If you ask customers the right questions the answers can change the way you think about your business. Roger Martin suggests we are moving into…
Read the PostThe Customer Map – How Can Customers Change Our Thinking?
Category:
Creativity
In my TEDx talk in Umeå I talked about the difference between creative output and creative input . And how, even if the Internet is…
Read the PostHaving original ideas in a world of collective thinking (video)