The digital economy will become the outcome economy – outcome as in the quantifiable output the company’s offerings help produce on the customer side. In…
Category:
Analytics
How do we approach customer thinking in a programmed world? Where the customer experience is controlled by computers, data and signals of 1’s and 0’s?…
As customers are becoming more important to companies – the gap between them is increasingly obvious. When Google and Shopper Science surveyed 3000 customers in…
Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look…
Malcolm Gladwell can be quoted saying, “When you take the unconscious seriously you undermine virtually all quantitative market research and its focus.” In a similar…
Read the PostMeasuring the quality of a visitor rather then quantity