In a media world exploding with information, how can we make less noise? Is it reducing the content? Making it more useful and relevant? Or…
Category:
Post Digital
Storytelling is packaging, a vehicle designed around an idea in order to increase its effectiveness in communication. According to Al Ries, advertising is storytelling: “Without…
Kevin Slavin of Area/Code states in this brilliant video from 5D Conference (previously published on this blog) that TV is an event, something millions of…
The Every Day Life / Post Digital culture is presenting us with new marketing concepts and opportunities. Changing our focus from creating customers through products,…
Read the PostWe have become value providers, not product providers.