Digital is expanding yet again, from the first editorial version, to a second social version and now the third installment; integration. Some arguments: 1. Integration…
Read the PostThe third installment: From destination to integration
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Everyday life
Digital’s introduction to retail, be it a slow one, will accelerate as the understanding of the width of web and mobile broadens from being all…
If our future friends are our objects, how would we communicate with them? In his lecture from SXSW Douglas Rushkoff discusses how the population at…
This post is the first of three arguments presenting a perspective on what will be important and interesting in regards to identity and design the…
A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…
A new presentation on the role of marketing in the post digital landscape, with a special focus on developing the product relationship into a membership…
Products have always been important in peoples lives. Most of the stuff we own and talk about is stuff we have purchased. There is a…
Read the PostThe product relationship and the marketing relationship
We might be cautious of forcing new behavior on our participants, because of a reasonable fear that it will be difficult for people to adapt.…
Delivering immediate effect might not be the best business model for designing long-term valuable marketing initiatives. Advertising is known for getting peoples attention and affecting…
Adding digital components to increase the engagement in and value created from a TV event, means thinking outside the obvious Facebook chat integration, the PC,…
Read the PostThinking outside / igniting the real world component
After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the…
Read the PostExpanded version of Seven actionable marketing trends
How come design for technology is so inherently anti-human that we had to invent a whole new industry around it just to band aid the…
My six guidelines / marketing trends have received a lot of positive feedback. As someone described it: “A very tangible and actionable list for digital…
A company’s ability to engage and connect with people has to do with its imagination and not the product or product category. A couple of…
Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger consequences, than anticipated. I’ve written…
Read the PostOnline advertising is changing because the media business model is changing
Presenting at the iab Interact 2009 in Amsterdam at the end of November, I have been asked to talk about new marketing under the theme…
Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look…
Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards . But I suggest there…
As technology immerses into our daily life and disappears, value based marketing becomes available through new behaviors, inside situations where it is meaningful and useful…
Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced…
I’ve been invited to do a five minute presentation on Context at Paris 2.0 this Tuesday . Working my way through the script I decided…
Understanding the challenges affecting digital media as a marketing platform introduces some new creative challenges. What we are seeing is very solvable, and they are…
Display advertising was designed to work inside a traditional media format, tailored to a certain context of media use. As this use-context changes with the…
What are the challenges for FMCG brands in today’s post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in the Every Day…
The relationship between media and social media is like the relationship between egg and eggplant: They share a couple of the same letters, but they…
What are some of the implications and consequences for the post digital mindset? Being interviewed by the brilliant people over at neboweb, I was asked…
If control is unattainable, what is the goal of our brand building efforts? The answer seems more related to adaptability and changeability than unanimity, let’s…
In a media world exploding with information, how can we make less noise? Is it reducing the content? Making it more useful and relevant? Or…
Storytelling is packaging, a vehicle designed around an idea in order to increase its effectiveness in communication. According to Al Ries, advertising is storytelling: “Without…
This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous,…
Kevin Slavin of Area/Code states in this brilliant video from 5D Conference (previously published on this blog) that TV is an event, something millions of…
The Every Day Life / Post Digital culture is presenting us with new marketing concepts and opportunities. Changing our focus from creating customers through products,…
Read the PostWe have become value providers, not product providers.