Digital’s introduction to retail, be it a slow one, will accelerate as the understanding of the width of web and mobile broadens from being all…
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The Internet of Thins
After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the…
Read the PostExpanded version of Seven actionable marketing trends
Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger consequences, than anticipated. I’ve written…
Read the PostOnline advertising is changing because the media business model is changing
Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look…
As technology immerses into our daily life and disappears, value based marketing becomes available through new behaviors, inside situations where it is meaningful and useful…
Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced…
This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous,…
Kevin Slavin of Area/Code states in this brilliant video from 5D Conference (previously published on this blog) that TV is an event, something millions of…
Jeff Jarvis in this video, from the Nokia Ideas Project, states that since the Internet is a connection machine, anything creating artificial middle men, preventing…
There is a big difference between how the existing media business models work in the old landscape compared to how they will work in the…
Read the PostA New Business Model, for Content That Grows, Connects and Augments
Technological and media related innovation is not moving us forward, it’s not really moving us at all, if anything we are expanding . Innovation is…
Read the PostWe are not moving forward and our head is in the wrong direction
In Kevin Slavin’s presentation “This Platform Called Everyday Life” he puts an excellent perspective on the mobile media plan erection usually begins within 20 minutes.…
Mobile is all about conversation and collaboration, exchanging ideas and strengthening existing social ties. It’s time the mobile applications took advantage of the inhibit advantages…
It’s been the focus on this blog now for some weeks, that in order for the marketers to understand the new marketing landscape one needs…
Our new digital abilities has opened up a whole new kind of marketing . I’ve previously called this both content marketing, situation marketing and even…
Digital is by some perceived as “marketing on sale”, maybe due to it’s lack of tangibility, “newness” or failing ability to show it’s potential as…
In the traditional advertising mindset, brands are unwanted interrupters of ongoing conversations. Because of this tradition brands can still be very humble and cautious when…
A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…
Digital is not about technology, it’s about people and the situation their in. Finding brilliant solutions is all about studying these situations and discovering the…
In the 90’s we focused on connecting computers, then there was connecting mobiles, but for the next decade, we will be working on connecting things…
During the last thirteen years of online publishing there has been a tremendous development in online content. Readers of digital newspapers and magazines have gone…
Read the PostThree and a half reasons for online publishers to start fighting for their revenue
We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…
Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…
There seems to be a more “direct marketing” effect from social media than brand value and loyalty . According to Razorfish the engagement from social…
Read the PostSocial Media Directly Correlates to Purchase Behavior
Digital marketing isn’t exclusively connected to content. Although we often want to use existing platforms, sometimes it would provide new and exciting opportunities to explore…
Understanding collaboration through the lens of Itay Talgam and a collection of the worlds foremost conductors. The best event I attended last year was the…
According to the panelists Matt Jones of Dopplr and Jonathan MacDonald of Ogilvy at PSFK’s Good Idea Salon London, mobile is all about a patchwork…
To anyone planning to attend Scandinavian Futures this tuesday – Coronary Artery Disease, CAD Class I Patients with cardiac• “Do you have any difficulties in…
Now, I’m a TikiTag kind of guy, but Violet finally released their addition to the Internet of things, their Mir:ror Unfortunately their price is really…