Business, technology and people hold the key to understanding the future. “The future is only complex if you fail to understand it from the point…
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Branded Utility
Three things are changing customer demand and directly affecting how companies need to think about future economies: Slowly developing social change is impacting what people…
If you ask customers the right questions the answers can change the way you think about your business. Roger Martin suggests we are moving into…
Read the PostThe Customer Map – How Can Customers Change Our Thinking?
understanding of the condition, the results of theMost of today’s easy-to-administer treatment options, can sildenafil side effects. What is marketing in 2013? How do you…
Digital’s introduction to retail, be it a slow one, will accelerate as the understanding of the width of web and mobile broadens from being all…
A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…
After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the…
Read the PostExpanded version of Seven actionable marketing trends
A company’s ability to engage and connect with people has to do with its imagination and not the product or product category. A couple of…
Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger consequences, than anticipated. I’ve written…
Read the PostOnline advertising is changing because the media business model is changing
Presenting at the iab Interact 2009 in Amsterdam at the end of November, I have been asked to talk about new marketing under the theme…
Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look…
Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards . But I suggest there…
As technology immerses into our daily life and disappears, value based marketing becomes available through new behaviors, inside situations where it is meaningful and useful…
Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced…
I’ve been invited to do a five minute presentation on Context at Paris 2.0 this Tuesday . Working my way through the script I decided…
Understanding the challenges affecting digital media as a marketing platform introduces some new creative challenges. What we are seeing is very solvable, and they are…
Display advertising was designed to work inside a traditional media format, tailored to a certain context of media use. As this use-context changes with the…
What are the challenges for FMCG brands in today’s post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in the Every Day…
In an epic quote by Clay Shirky there is a missing link; how do we get from one state to the other? “A revolution doesn’t…
Read the PostBridging the gap between technology and behavior
What are some of the implications and consequences for the post digital mindset? Being interviewed by the brilliant people over at neboweb, I was asked…
When attention and engagement becomes less important in advertising and marketing, things are going to get a whole lot healthier. 1. This, the last from…
This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous,…
Kevin Slavin of Area/Code states in this brilliant video from 5D Conference (previously published on this blog) that TV is an event, something millions of…
As long as the standards for measuring value belongs the old Attention Web mindset, the ability to prove new value and need for new strategies…
We seem to be looking for universal principles, when we should be looking for fragmentation. It’s quite common when trying to understand something that we…
The first ten years of digital was (to a large extent) the same siloed ideas that we’d already been exploiting for decades on other content…
Read the PostDigital didn’t change anything, but everything digital changed.
Jeff Jarvis in this video, from the Nokia Ideas Project, states that since the Internet is a connection machine, anything creating artificial middle men, preventing…
There is a big difference between how the existing media business models work in the old landscape compared to how they will work in the…
Read the PostA New Business Model, for Content That Grows, Connects and Augments
If digital and real life is the same place, what is digital marketing? And is there a better way to articulate the new opportunities? In…
If people don’t treat digital and real life as two different things, why do agencies, marketers and companies? (Read part one of this stream here…)…
“Digital” as a term is messing up our whole vernacular . Let me elaborate: Technology is becoming, in the words of Clay Shirky: “boring enough…
Branded Utilities are more than just extended value, they might represent a whole new mindset when it comes to business models . We are now…
Read the PostChanging The Business Model: From Customer Experience to Subscriber Experience
Tim Brown makes an excellent argument against technology becoming to ubiquitous in the sense that it just solves our tasks without including us in the…
Technological and media related innovation is not moving us forward, it’s not really moving us at all, if anything we are expanding . Innovation is…
Read the PostWe are not moving forward and our head is in the wrong direction