This post is the first of three arguments presenting a perspective on what will be important and interesting in regards to identity and design the…
Category:
Activity Centered Design
A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…
We might be cautious of forcing new behavior on our participants, because of a reasonable fear that it will be difficult for people to adapt.…
Adding digital components to increase the engagement in and value created from a TV event, means thinking outside the obvious Facebook chat integration, the PC,…
Read the PostThinking outside / igniting the real world component
After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the…
Read the PostExpanded version of Seven actionable marketing trends
How come design for technology is so inherently anti-human that we had to invent a whole new industry around it just to band aid the…
A company’s ability to engage and connect with people has to do with its imagination and not the product or product category. A couple of…
This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous,…
As long as the standards for measuring value belongs the old Attention Web mindset, the ability to prove new value and need for new strategies…
How can we to effectively help companies and organizations enter a new digital mindset when the ways of measuring effect still relies on tools “invented”…
If you want to know what the future might look like, start tuning your antennas to the ideas of Kevin Slavin of Area/Code . In…
Read the PostViewers and users are the same people, the question is how to reconnect them again
The first ten years of digital was (to a large extent) the same siloed ideas that we’d already been exploiting for decades on other content…
Read the PostDigital didn’t change anything, but everything digital changed.
How will brands change their marketing towards customers as our connected lives move from the universal and roomy interfaced libraries of the browsered internet and…
In one or two short sentences, are you able to describe the essence of what you do, or your goal? Inspired by the people at…
Read the PostWHY they are valuable in peoples lives, and HOW to create deliberate value
Recording what people DO is much more valuable than asking them what they DID after it happened. Branded Utilities, services, mobile, are all recording devices…
Our new digital abilities has opened up a whole new kind of marketing . I’ve previously called this both content marketing, situation marketing and even…
Digital is by some perceived as “marketing on sale”, maybe due to it’s lack of tangibility, “newness” or failing ability to show it’s potential as…
The need for companies and marketers to “be first” isn’t diminishing with new technology, quite the opposite, it is becoming even more crucial Erectile dysfunction…
In the traditional advertising mindset, brands are unwanted interrupters of ongoing conversations. Because of this tradition brands can still be very humble and cautious when…
If digital is not a silo, but a set of cooperative platforms, then it is all about using a collection of activities to send and…
Read the PostCreating Contagious Conversations Between Platforms
A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…
Pranav Mistry of MIT demoes the new Sixth Sense wearable computer system taking us both one step closer to the Minority Report and one step…
We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…
“When they use their mobile phones to go online, Americans flock to different sites than when they surf from their computers.” – Businessweek This shouldn’t…
What are the two main ingredients of Content/experience Marketing.. Activity: acquiring insight into the consumers needs, aspirations and motivations in order to design activities that…
Read the PostContent Marketing through Activity Centered Design