As I have been writing about lately: The future of interruption marketing is faced with a set of challenges, mainly in the form of stiff…
Read the PostThe media industry solution to the demise of interruption marketing
Category:
Content Marketing
2008 is all about a range of different ideas finally maturing, affecting each other and fusing together, changing the way brands connect to their customers.…
Every surface, channel or contact with the consumer should be reviewed: Is this an arena for information or an arena for participation. – 1:1: Personalized…
As I am very dedicated to this new concept of content/experience marketing and the future of the advertising business, I have written some posts and…
Bil Moggridge, holding a keynote at the danish CIID conference Service Design Symposium emphasizes that: ”But when you put all these things together, with elements…
Widgets are important as a part of a very rich quilt of technologies, theories and ambitions that make up the structure and functionality of “Experience…
“Content” is the new buzzword (again), but what does it mean this time and is it a brand new take on marketing that industry and…
What are the two main ingredients of Content/experience Marketing.. Activity: acquiring insight into the consumers needs, aspirations and motivations in order to design activities that…
Read the PostContent Marketing through Activity Centered Design