We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…
Category:
Content Marketing
Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…
There seems to be a more “direct marketing” effect from social media than brand value and loyalty . According to Razorfish the engagement from social…
Read the PostSocial Media Directly Correlates to Purchase Behavior
Seth Godin points it out wonderfully in this short post on products and marketing. In fact, just about every successful product or service is the…
Just wanted to link to the presentation on Nike+ by Michael Tchao, General Manager of Nike Techlab, from Picinic 08′ mentioned, affordability is a prime…
Read the PostCommercial Collaborations; Tools Things and Toys
Digital marketing isn’t exclusively connected to content. Although we often want to use existing platforms, sometimes it would provide new and exciting opportunities to explore…
Understanding collaboration through the lens of Itay Talgam and a collection of the worlds foremost conductors. The best event I attended last year was the…
Digital marketers and advertisers need to resurface. We need to get back in the game where the participants are, and transform our language into one…
According to the panelists Matt Jones of Dopplr and Jonathan MacDonald of Ogilvy at PSFK’s Good Idea Salon London, mobile is all about a patchwork…
As participants worlds fragment across a range of platforms, arenas, channels and screens, companies are met with an opportunity to build behind bigger ideas. This…
Read the PostA Bigger Idea – Branded Context and Brand Situations
To anyone planning to attend Scandinavian Futures this tuesday – Coronary Artery Disease, CAD Class I Patients with cardiac• “Do you have any difficulties in…
It’ seems Seth Godin was right all along when saying “build your marketing into the product” Table III (10)• Fasting blood glucose generic viagra. .…
Data aspires to become one of marketers greatest assets in the collaborative marketing landscape: Identifying the participants social object and then exploring ways to “feed”…
What can and should designers learn from service design? A long but content rich post over at the Copenhagen Institue of Interaction Design explains it…
People don’t care about your brand all the time, they care about it sometimes. And that is the moment it’s important to start the conversation.…
Adrian Ho over at Zeus Jones has a brilliant take on the move from message centered advertising to services focused marketing. The presentation to a…
Tom Himpe gives a rich presentation on how to create remarkable products & services. “The one thing all of these domains have in common, is…
Just wanted to recap on one big important factor in participatory marketing, when consumers and brands co-create new products and new services. And that is…
A new slideshow for an upcoming talk on new opportunities in digital. View the presentation on slideshare.net: The New Brand Landscape. It’s a collection of…
One of the best ways to define a target group for a branded utility is by using a verb. That simple. How? Well, the traditional…
Not only will brands need to start rethinking their digital communication from the big walls of the browser based internet and onto smaller, more activity…
Adam Greenfields talk at Lift Asia 08 discusses topics ranging from Mobile Ubiquity and Ambient Computing to the introduction of the term Search-Urbanism. “Search urbanism,…
Technology is only technology as long as it is referenced as such . As soon as it becomes ubiquitous and gets immersed into the social…
Read the PostHas technology reached it’s endpoint as a technology?
Timo Arnalls’ presentation The Web in the World, includes a lot of examples relevant to The Internet of Things, Augmented reality and Branded Utility assessment…
Reading through the latest briefing from Trendwatching, entitled Perkonomics (pdf), there are a lot of interesting similarities between the goal of Perkonomics and the goal…
I used to be a great believer that contextual or behavioral targeting would start making online advertising truly relevant, maybe even come to be viewed…
One of Cory Doctrow’s quotes resurfaced the other day: “Content isn’t king, conversation is. Content is just something to talk about” Now discussion regarding social…
The traditional view of advertising is, as have been written on this blog before :o), pouring communication down pipe shaped channels to consumers who are…
Fiat has launched one brilliant piece of New Digital concept: Eco:Drive. – With eco:Drive you download a program via the internet to your hard drive,…
The common or “standard” social network of today is a 1st generation collaborative community, what will be next? I’m trying to put my finger on…
What is next generation participation? I will try to put my finger on two trends. 1. Micro solutions Today we see social networks as something…
So, recession is about to hit four times fold, and the advertising industry is starting to sense a drop in temperature . Is there a…
I just found two videos on AdFreak (excellent blog on advertising) which I found quite good at explaining, or putting a humorous twist on, the…
Read the PostExplaining complex concepts through video: Arenas, Real Life and Intimate Technology
We are living in a world of immersive technology and ubiquitous computing. Where the possibilities only seem limited by our own creativity the aging men,…