A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…
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Social Marketing
Adding digital components to increase the engagement in and value created from a TV event, means thinking outside the obvious Facebook chat integration, the PC,…
Read the PostThinking outside / igniting the real world component
After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the…
Read the PostExpanded version of Seven actionable marketing trends
Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger consequences, than anticipated. I’ve written…
Read the PostOnline advertising is changing because the media business model is changing
Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look…
The relationship between media and social media is like the relationship between egg and eggplant: They share a couple of the same letters, but they…
Studying referring site traffic to some of our online campaigns from 2007 to 2009 a very interesting shift not only seems to be emerging, but…
When attention and engagement becomes less important in advertising and marketing, things are going to get a whole lot healthier. 1. This, the last from…
Inspired by a question posed by @gabyrosario on Twitter I found myself thinking that if social media is not about individuals, users or consumer, but…
In a media world exploding with information, how can we make less noise? Is it reducing the content? Making it more useful and relevant? Or…
If you want to know what the future might look like, start tuning your antennas to the ideas of Kevin Slavin of Area/Code . In…
Read the PostViewers and users are the same people, the question is how to reconnect them again
The first ten years of digital was (to a large extent) the same siloed ideas that we’d already been exploiting for decades on other content…
Read the PostDigital didn’t change anything, but everything digital changed.
Jeff Jarvis in this video, from the Nokia Ideas Project, states that since the Internet is a connection machine, anything creating artificial middle men, preventing…
There is a big difference between how the existing media business models work in the old landscape compared to how they will work in the…
Read the PostA New Business Model, for Content That Grows, Connects and Augments
As the media, information and conversational world is changing, why are the business models of the media industry standing still? In a slightly simplified and…
How will brands change their marketing towards customers as our connected lives move from the universal and roomy interfaced libraries of the browsered internet and…
Mobile is all about conversation and collaboration, exchanging ideas and strengthening existing social ties. It’s time the mobile applications took advantage of the inhibit advantages…
It’s been the focus on this blog now for some weeks, that in order for the marketers to understand the new marketing landscape one needs…
Our new digital abilities has opened up a whole new kind of marketing . I’ve previously called this both content marketing, situation marketing and even…
Digital is by some perceived as “marketing on sale”, maybe due to it’s lack of tangibility, “newness” or failing ability to show it’s potential as…
In the traditional advertising mindset, brands are unwanted interrupters of ongoing conversations. Because of this tradition brands can still be very humble and cautious when…
A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…
I wanted to try something different. Having “experimented” a bit with slideshare as a tool for communication and inspiration I thought I’d try something new.…
If serious marketers would never find themselves interrupting an ongoing telephone conversation, why do we let ourselves interrupt a Facebook conversation? Social arenas are not…
Companies and marketers should think of themselves and their content as igniters of conversations, not interrupters. Discussing the findings in the Microsoft 3 screen Research…
Digital is not about technology, it’s about people and the situation their in. Finding brilliant solutions is all about studying these situations and discovering the…
If you are considering creating additional content for audience participation, it’s not necessarily the content itself that is most important but it’s shareability. Microsoft has…
This video from Influx Insights discusses what the BBC should do with it’s twitter.com/bbc account . Listening to the beginning of the video it reminds…
During the last thirteen years of online publishing there has been a tremendous development in online content. Readers of digital newspapers and magazines have gone…
Read the PostThree and a half reasons for online publishers to start fighting for their revenue
We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…
Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…
There seems to be a more “direct marketing” effect from social media than brand value and loyalty . According to Razorfish the engagement from social…
Read the PostSocial Media Directly Correlates to Purchase Behavior
Just wanted to link to the presentation on Nike+ by Michael Tchao, General Manager of Nike Techlab, from Picinic 08′ mentioned, affordability is a prime…
Read the PostCommercial Collaborations; Tools Things and Toys
Understanding collaboration through the lens of Itay Talgam and a collection of the worlds foremost conductors. The best event I attended last year was the…