As it has been pointed out many times, linearity is a construct, an imagined process that has been created in order for strategists and theorists…
Category:
Perspective
Was given the opportunity today to hold a presentation for The National Consortium of Media Businesses (here in Norway), on the topic “Trends in Interactive…
Held a presentation for APGNorway yesterday where I lightly touched upon five interesting topics concerning Digital Marketing: 1. Mobile: Which perspectives bring possibilities and which…
Two main traits of the human brain work together when creating brand preference: Energy conservancy and emotions. Where as the brains need to create preference…