Forget gameification, every company is fundamentally already a gaming company. This is how: According to Bernard Suits playing a game is by definition: «the voluntary…
Category:
Gaming
Adding digital components to increase the engagement in and value created from a TV event, means thinking outside the obvious Facebook chat integration, the PC,…
Read the PostThinking outside / igniting the real world component
After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the…
Read the PostExpanded version of Seven actionable marketing trends
Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look…
What are the challenges for FMCG brands in today’s post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in the Every Day…
If you want to know what the future might look like, start tuning your antennas to the ideas of Kevin Slavin of Area/Code . In…
Read the PostViewers and users are the same people, the question is how to reconnect them again
Jeff Jarvis in this video, from the Nokia Ideas Project, states that since the Internet is a connection machine, anything creating artificial middle men, preventing…
A common “mistake” when using statistics is to reference the parts of the site which reflects the effectfulness of the mechanics, not the marketing or…
With quadruple the intensity of the Sony Bravia blog (if you remember the blog launched right after the San Fransisco/Gonzales/bouncing balls tv-ad, where they where…
The Lift08 conference has some great videos up at my.vpod.tv. Not all are amazing, some a bit strange, but well worth a browse-through. Personally I…
Read the PostLift08 and MDA (mechanics, dynamics and aesthetics)