A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…
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Online Advertising
I wanted to try something different. Having “experimented” a bit with slideshare as a tool for communication and inspiration I thought I’d try something new.…
Companies and marketers should think of themselves and their content as igniters of conversations, not interrupters. Discussing the findings in the Microsoft 3 screen Research…
As we pour applications onto the mobile platform it’s important to remember that branded utilities and services are not only one way streets. Restricting them…
Digital is not about technology, it’s about people and the situation their in. Finding brilliant solutions is all about studying these situations and discovering the…
Aki Spicer and Fallons planning team pushes the notions of shareability one step further in this latest installation of their Brainfood series. Five guidelines on…
If you are considering creating additional content for audience participation, it’s not necessarily the content itself that is most important but it’s shareability. Microsoft has…
During the last thirteen years of online publishing there has been a tremendous development in online content. Readers of digital newspapers and magazines have gone…
Read the PostThree and a half reasons for online publishers to start fighting for their revenue
Looking through the last 13 years of online newspaper evolution, via the wayback machine, it is refreshing to see the innovation in editorial content and…
We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…
Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…
There seems to be a more “direct marketing” effect from social media than brand value and loyalty . According to Razorfish the engagement from social…
Read the PostSocial Media Directly Correlates to Purchase Behavior
Just wanted to link to the presentation on Nike+ by Michael Tchao, General Manager of Nike Techlab, from Picinic 08′ mentioned, affordability is a prime…
Read the PostCommercial Collaborations; Tools Things and Toys
Digital marketing isn’t exclusively connected to content. Although we often want to use existing platforms, sometimes it would provide new and exciting opportunities to explore…
Understanding collaboration through the lens of Itay Talgam and a collection of the worlds foremost conductors. The best event I attended last year was the…
Digital marketers and advertisers need to resurface. We need to get back in the game where the participants are, and transform our language into one…
According to the panelists Matt Jones of Dopplr and Jonathan MacDonald of Ogilvy at PSFK’s Good Idea Salon London, mobile is all about a patchwork…
As participants worlds fragment across a range of platforms, arenas, channels and screens, companies are met with an opportunity to build behind bigger ideas. This…
Read the PostA Bigger Idea – Branded Context and Brand Situations
To anyone planning to attend Scandinavian Futures this tuesday – Coronary Artery Disease, CAD Class I Patients with cardiac• “Do you have any difficulties in…
Creating arenas for brands to connect to participants will create the biggest opportunities for media in the years to come according to Jaap Favier at…
There has been a discussion in my company and with some clients the last weeks regarding the value of a six minute visit versus a…
Read the PostFragmenting – why visitor time on a campaign site might be quite irrelevant
Ideas and concepts are the be all and see all of all creative marketing executions. At the end of a rather long post analyzing a…
Was given the opportunity today to hold a presentation for The National Consortium of Media Businesses (here in Norway), on the topic “Trends in Interactive…
Held a presentation for APGNorway yesterday where I lightly touched upon five interesting topics concerning Digital Marketing: 1. Mobile: Which perspectives bring possibilities and which…
Some advertisers find the need to replicate the real world, but mirroring our daily life can be a most boring story. Advertising is often about…
One of the most important aspects of any web-activity is to get visitors over the initial threshold, this can be the solutions first ten seconds…
With quadruple the intensity of the Sony Bravia blog (if you remember the blog launched right after the San Fransisco/Gonzales/bouncing balls tv-ad, where they where…
Mark Anderson talks briefly about what he deems to be “the fall of web 2.0” in this article on Adotas religious persuasion and from one…
Read the PostThe relience on advertising and universal acceptance of it