This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous,…
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Copy
We seem to be looking for universal principles, when we should be looking for fragmentation. It’s quite common when trying to understand something that we…
The first ten years of digital was (to a large extent) the same siloed ideas that we’d already been exploiting for decades on other content…
Read the PostDigital didn’t change anything, but everything digital changed.
A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…
We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…
In one more of his excellent posts concerning the content of the Internet, the publishing industry and the influx of enormous amounts of information due…
Read the PostShould we be in the business of filtering information, or creating less?
Just picked up this Quote from an interview with Richard Branson on AdPulp: “Strangely, I think my dyslexia has helped . When I launch a…