Digital is not about technology, it’s about people and the situation their in. Finding brilliant solutions is all about studying these situations and discovering the…
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Just a thought
Friday I was (most proudly) quoted by PSFK which referenced a part of my summary of the Mobile panel at Good Idea Salon London. The…
During the last thirteen years of online publishing there has been a tremendous development in online content. Readers of digital newspapers and magazines have gone…
Read the PostThree and a half reasons for online publishers to start fighting for their revenue
Especially in hard financial times it is important to remind ourselves that marketing is NOT about selling stuff, it’s about giving the participant a reason…
MIT grad student David Merrill demos Siftables at TED — Cookie sized blocks that brings interaction to you in a more tangible way effects on…
Looking through the last 13 years of online newspaper evolution, via the wayback machine, it is refreshing to see the innovation in editorial content and…
We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…
Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…
There seems to be a more “direct marketing” effect from social media than brand value and loyalty . According to Razorfish the engagement from social…
Read the PostSocial Media Directly Correlates to Purchase Behavior
Just wanted to link to the presentation on Nike+ by Michael Tchao, General Manager of Nike Techlab, from Picinic 08′ mentioned, affordability is a prime…
Read the PostCommercial Collaborations; Tools Things and Toys
Digital marketing isn’t exclusively connected to content. Although we often want to use existing platforms, sometimes it would provide new and exciting opportunities to explore…
Understanding collaboration through the lens of Itay Talgam and a collection of the worlds foremost conductors. The best event I attended last year was the…
Digital marketers and advertisers need to resurface. We need to get back in the game where the participants are, and transform our language into one…
According to the panelists Matt Jones of Dopplr and Jonathan MacDonald of Ogilvy at PSFK’s Good Idea Salon London, mobile is all about a patchwork…
As participants worlds fragment across a range of platforms, arenas, channels and screens, companies are met with an opportunity to build behind bigger ideas. This…
Read the PostA Bigger Idea – Branded Context and Brand Situations
It’ seems Seth Godin was right all along when saying “build your marketing into the product” Table III (10)• Fasting blood glucose generic viagra. .…
The core purpose of any brand is to create value . But at the same time the communication of this value is of equal importance…
To anyone who dismisses the possibility of “New Thinking” in marketing activities online, because the brain is still the same as millions of years ago,…
Read the PostThe Brain hasn’t changed, but your “collective” has
Technology is only technology as long as it is referenced as such . As soon as it becomes ubiquitous and gets immersed into the social…
Read the PostHas technology reached it’s endpoint as a technology?
The concepts of game theory are universal, as games, even though they often seem unreal due to their “packaging”, are a representation of the mechanics…
During a peer discussion the other day it occurred to me that there where to kinds of people attending . – On one side of…
A bit of-topic, but incredible, incredible… So in this TED video Kevin Kelly is talking about the next 5000 days of the web, which mainly…
Having a dark age discussion with a client a couple of weeks ago considering removing visuals from a website because it was perceived to “heavy”…
Read the PostAre non-broadband users even in the target group?
Reggie Watts PopTech performance gives a perfect example into how much information gets conveyed through non-verbal information (by that I mean not using words or…
Iain Tait posted a picture and a link from the Core 77 blog regarding a slide saying “10 things Google found to be true” .…
Read the Post10 true things that people need to question a lot more
Facebook is still impressively popular in Norway with the total number of registered profiles accumulating at almost 25% of the total Norwegian population. (1.138.230 registered…
In one more of his excellent posts concerning the content of the Internet, the publishing industry and the influx of enormous amounts of information due…
Read the PostShould we be in the business of filtering information, or creating less?
his nitrate before sildenafil is buy viagra online the application of an elastic band at the base of the. Very Local News: “Water boiling” and…
Just as Michael Rosenblum finishes of his 90 seconds on the futures of news being participants producing and filtering video (via Punk Planning).. Moveon.org launches…
Putting People first quotes BBC’s reporting on the favourite functionality of the One Laptop Per Child amongst children in Nigeria: “Clearly, children love the machine.…
I don’t know what they were thinking over at Nordea when they agreed to this poster, hanging in their storefront window on Solli Plass .…
Two topics that I have seen discussed concerning “friendships” in social networks: – Why do you have all these “friends” it’s not like you’re going…
Read the PostCybertribing on the Internet, why we have so many friends on social networks