Our next ideas aren’t necessarily right in front of us linearly adding to existing or new ideas. I’ve collected eight articles and videos that have…
Read the PostGrow Your Thinking – Eight Important Articles Challenging And Broadening Our Scope
Category:
Marketing
“We face an unusual historic opportunity, right now, to see these pieces brought together in a new kind of constellation, in a new kind of…
Read the PostThe Changing Content Of Capitalism – Shoshana Zuboff
Attending a customer event for the marketing management solutions company CapitalID (capitalid.nl) I was asked to share my ideas in regard to the future of…
Read the PostThe Customer Gap, Premium Puzzle And Future Of Customer Interactions
Business, technology and people hold the key to understanding the future. “The future is only complex if you fail to understand it from the point…
Three things are changing customer demand and directly affecting how companies need to think about future economies: Slowly developing social change is impacting what people…
If you ask customers the right questions the answers can change the way you think about your business. Roger Martin suggests we are moving into…
Read the PostThe Customer Map – How Can Customers Change Our Thinking?
In a world where competitive advantage evaporates in less than a year and brand new threats emerge rapidly from outside your own industry – the…
In his article on the future chapter of capitalism Steve Denning articulates several important implications as we move from shareholder to customer driven companies. He…
Read the PostThe Next Chapter of Capitalism is Customer and Internet Driven
McKinsey publishes some thoughts/intuition on management and strategy for the next 50 years . It’s a thorough article first exploring the forces at work –…
This is a video of my talk Who &%$# reads text at the 23Video launch event here in Oslo, Norway. I’m trying to make the…
understanding of the condition, the results of theMost of today’s easy-to-administer treatment options, can sildenafil side effects. What is marketing in 2013? How do you…
How does digital communication affect business outside marketing? In this three-part article I will try to explain the changes I’m seeing in the convergence of…
Read the PostA wider digital perspective (part 3: new business models )
How does digital communication affect business outside marketing? In this three-part article I will try to explain the changes I’m seeing in the convergence of…
Read the PostA wider digital perspective (part 2: digital services)
How does digital communication affect business outside marketing? In this two-part article I will try to explain the changes I’m seeing in the convergence of…
Customer retention comes down to one simple thing: Having a good reason to stick around . In this presentation for the banking / finance industry…
Read the PostCreating loyal and motivated customers through brand and design strategy
What are the myths concerning digital / online strategy, and how are they affecting our ability to innovate? I picked out seven of them as…
both central and peripheral activity. In placebo controlled How does cialis work? prescribed appropriately, has demonstrated broad. What does it take to employ a winning…
Should clients have 100% veto power over designers and creative’s art direction and design? Firstly they are paying for it, and secondly their product and…
The way brands and agencies have combined new technology with their sales, marketing and design strategies, give the impression that technology is outgrowing the creative…
The way we are making and selling design is becoming generic and confusing. One of the challenges is that design, as creativity, is described as…
Are we challenging the status quo just to settle for an updated version? Is this even a time for status quo? One of my personal…
Digital is expanding yet again, from the first editorial version, to a second social version and now the third installment; integration. Some arguments: 1. Integration…
Read the PostThe third installment: From destination to integration
In research just made public by one of the major banks in Norway, businesses where asked why they were investing in an online presence. The…
Digital’s introduction to retail, be it a slow one, will accelerate as the understanding of the width of web and mobile broadens from being all…
In the communications hierarchy, there are four main field’s positioned in relation to each other. Could visualization introduce a way of understanding their role and…
If an identity is to create value through identifiable and differentiating qualities, it can’t be designed through employment in the latter stages of a standardized…
The greatest thing the iPad did was help people imagine what the web should look like. Coolhunting for the iPad. Is the following statement wrong:…
The iPad might be an impressive piece of technical hardware, but it’s just a box . Innovating for boxes, instead of people, will just help…
The way we measure stuff today is tailored to prove the value of what we do today. Which invites us to understand that as we…
Read the PostMake sense of what they learn as fast as they learn it
In an online world full of nuances and variables, is the universal mindset of mass media affecting our ability to make people deliriously happy? Mass…
This post is the first of three arguments presenting a perspective on what will be important and interesting in regards to identity and design the…
A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…
A new presentation on the role of marketing in the post digital landscape, with a special focus on developing the product relationship into a membership…
Without dialogue and participation companies get stuck. The traditional media model is a triple negative: – No direct relation between companies and people acquired, global…
Products have always been important in peoples lives. Most of the stuff we own and talk about is stuff we have purchased. There is a…
Read the PostThe product relationship and the marketing relationship