Business, technology and people hold the key to understanding the future. “The future is only complex if you fail to understand it from the point…
Category:
Mobile
Three things are changing customer demand and directly affecting how companies need to think about future economies: Slowly developing social change is impacting what people…
In the mobile world Appiness is a term used both by Apple and app-producers. The term has had a great ring to it in 2010.…
We tend to forget that technology in itself is unusable, it is only when it is shaped into things people want that it has an…
Mobile is at the forefront of rethinking communication . But in order to understand its potential we need to look beyond the SMS’s, the appvertising…
In an interesting panel at the Webdagene conference last week, one of the panelists, Erik Hafner Rønjum, wanted a discussion in regards to what “mobile”…
Digital is expanding yet again, from the first editorial version, to a second social version and now the third installment; integration. Some arguments: 1. Integration…
Read the PostThe third installment: From destination to integration
Digital’s introduction to retail, be it a slow one, will accelerate as the understanding of the width of web and mobile broadens from being all…
A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…
Adding digital components to increase the engagement in and value created from a TV event, means thinking outside the obvious Facebook chat integration, the PC,…
Read the PostThinking outside / igniting the real world component
After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the…
Read the PostExpanded version of Seven actionable marketing trends
How come design for technology is so inherently anti-human that we had to invent a whole new industry around it just to band aid the…
My six guidelines / marketing trends have received a lot of positive feedback. As someone described it: “A very tangible and actionable list for digital…
Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger consequences, than anticipated. I’ve written…
Read the PostOnline advertising is changing because the media business model is changing
Presenting at the iab Interact 2009 in Amsterdam at the end of November, I have been asked to talk about new marketing under the theme…
Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look…
Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards . But I suggest there…
There has been some local frustration regarding the lack of ambitions on the future of mobile marketing . I’ve been part taking in some discussions…
As technology immerses into our daily life and disappears, value based marketing becomes available through new behaviors, inside situations where it is meaningful and useful…
Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced…
Understanding the challenges affecting digital media as a marketing platform introduces some new creative challenges. What we are seeing is very solvable, and they are…
Display advertising was designed to work inside a traditional media format, tailored to a certain context of media use. As this use-context changes with the…
What are the challenges for FMCG brands in today’s post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in the Every Day…
Studying referring site traffic to some of our online campaigns from 2007 to 2009 a very interesting shift not only seems to be emerging, but…
What are some of the implications and consequences for the post digital mindset? Being interviewed by the brilliant people over at neboweb, I was asked…
When attention and engagement becomes less important in advertising and marketing, things are going to get a whole lot healthier. 1. This, the last from…
In a media world exploding with information, how can we make less noise? Is it reducing the content? Making it more useful and relevant? Or…
This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous,…
Kevin Slavin of Area/Code states in this brilliant video from 5D Conference (previously published on this blog) that TV is an event, something millions of…
How can we to effectively help companies and organizations enter a new digital mindset when the ways of measuring effect still relies on tools “invented”…
We seem to be looking for universal principles, when we should be looking for fragmentation. It’s quite common when trying to understand something that we…
If you want to know what the future might look like, start tuning your antennas to the ideas of Kevin Slavin of Area/Code . In…
Read the PostViewers and users are the same people, the question is how to reconnect them again
The first ten years of digital was (to a large extent) the same siloed ideas that we’d already been exploiting for decades on other content…
Read the PostDigital didn’t change anything, but everything digital changed.
There is a big difference between how the existing media business models work in the old landscape compared to how they will work in the…
Read the PostA New Business Model, for Content That Grows, Connects and Augments
Context is not a constant (context = the situation where a product is used and creates value), it is as fluid and adaptable as ideas,…
Read the PostContext is not a constant / The Post Digital Potential