Attending a customer event for the marketing management solutions company CapitalID (capitalid.nl) I was asked to share my ideas in regard to the future of…
Read the PostThe Customer Gap, Premium Puzzle And Future Of Customer Interactions
Category:
Presentation
Business, technology and people hold the key to understanding the future. “The future is only complex if you fail to understand it from the point…
Three things are changing customer demand and directly affecting how companies need to think about future economies: Slowly developing social change is impacting what people…
When writing short summaries for up-coming talks I often find myself articulating a broad range of ideas in a very dense space . Forcing out…
This is a video of my talk Who &%$# reads text at the 23Video launch event here in Oslo, Norway. I’m trying to make the…
In my TEDx talk in Umeå I talked about the difference between creative output and creative input . And how, even if the Internet is…
Read the PostHaving original ideas in a world of collective thinking (video)
understanding of the condition, the results of theMost of today’s easy-to-administer treatment options, can sildenafil side effects. What is marketing in 2013? How do you…
Digital’s introduction to retail, be it a slow one, will accelerate as the understanding of the width of web and mobile broadens from being all…
A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…
A company’s ability to engage and connect with people has to do with its imagination and not the product or product category. A couple of…
Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look…
What are the challenges for FMCG brands in today’s post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in the Every Day…
If control is unattainable, what is the goal of our brand building efforts? The answer seems more related to adaptability and changeability than unanimity, let’s…
Kevin Slavin of Area/Code states in this brilliant video from 5D Conference (previously published on this blog) that TV is an event, something millions of…
If you want to know what the future might look like, start tuning your antennas to the ideas of Kevin Slavin of Area/Code . In…
Read the PostViewers and users are the same people, the question is how to reconnect them again
There is a big difference between how the existing media business models work in the old landscape compared to how they will work in the…
Read the PostA New Business Model, for Content That Grows, Connects and Augments
Our new digital abilities has opened up a whole new kind of marketing . I’ve previously called this both content marketing, situation marketing and even…
A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…
Razorfish has been great a sharing their knowledge and insights during the last couple of months . Amongst the highlights have been their FEED report…
I wanted to try something different. Having “experimented” a bit with slideshare as a tool for communication and inspiration I thought I’d try something new.…
Digital is not about technology, it’s about people and the situation their in. Finding brilliant solutions is all about studying these situations and discovering the…
Pranav Mistry of MIT demoes the new Sixth Sense wearable computer system taking us both one step closer to the Minority Report and one step…
MIT grad student David Merrill demos Siftables at TED — Cookie sized blocks that brings interaction to you in a more tangible way effects on…
Aaron Koblin takes you from the most exquisite Data Visualization projects to Collaborative Creativity in one of the presentations from the newest updates on Picnic’s…
Read the PostFrom Data Visualization to Collaborative Creativity
We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…
Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…
There seems to be a more “direct marketing” effect from social media than brand value and loyalty . According to Razorfish the engagement from social…
Read the PostSocial Media Directly Correlates to Purchase Behavior
Just wanted to link to the presentation on Nike+ by Michael Tchao, General Manager of Nike Techlab, from Picinic 08′ mentioned, affordability is a prime…
Read the PostCommercial Collaborations; Tools Things and Toys
Understanding collaboration through the lens of Itay Talgam and a collection of the worlds foremost conductors. The best event I attended last year was the…
As participants worlds fragment across a range of platforms, arenas, channels and screens, companies are met with an opportunity to build behind bigger ideas. This…
Read the PostA Bigger Idea – Branded Context and Brand Situations
To anyone planning to attend Scandinavian Futures this tuesday – Coronary Artery Disease, CAD Class I Patients with cardiac• “Do you have any difficulties in…
Damiano Shares Trendspottings slideshow series of Influencer predictions on my Google Reader. Although I detest predictions as they are at best useless and at worst…
JWT put up a whole library of lecture-snippets on Vimeo. Excellent. Nothing Epic, but a lot of small useful takes on interesting topics Patients who…
Just found this old gem on youtube . It’s 434 videos of people who have visited and talked to Google employees pubertal age and there…