A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…
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Research
With digital activities it is becoming increasingly easier to measure stuff, but this comes with a great caveat. The simplicity of measuring the simple stuff…
In the traditional advertising mindset, brands are unwanted interrupters of ongoing conversations. Because of this tradition brands can still be very humble and cautious when…
A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…
I wanted to try something different. Having “experimented” a bit with slideshare as a tool for communication and inspiration I thought I’d try something new.…
Companies and marketers should think of themselves and their content as igniters of conversations, not interrupters. Discussing the findings in the Microsoft 3 screen Research…
Pranav Mistry of MIT demoes the new Sixth Sense wearable computer system taking us both one step closer to the Minority Report and one step…
We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…
Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…
Understanding collaboration through the lens of Itay Talgam and a collection of the worlds foremost conductors. The best event I attended last year was the…
As participants worlds fragment across a range of platforms, arenas, channels and screens, companies are met with an opportunity to build behind bigger ideas. This…
Read the PostA Bigger Idea – Branded Context and Brand Situations
Creating awareness and attention means nothing in a world where loyalty and relevant meaning is the currency. Of course the world is more nuanced than…
How can we generate better consumer data, and what kind of useful knowledge do agencies need in order to become better problem solvers online? There…
According to research from Microsoft Advertising and Synovate, young adults are more similar to their grandparents than their parents . And far from as exotic…
Don’t miss this one. A new report from Universal McCann: When did we start trusting Strangers. This time it’s research from 29 countries regarding the…
A brands ability to collect and utilize data will be one of it’s most powerful abilities in the future. And we are not talking about…
Just published my loosely structured collection of quotes and references regarding the (mediocre) but promising state of market research – on slideshare.net. View SlideShare presentation…
Does The New Marketing Model require new Target Groups? (Or is it about time anyway that we found better ways to segment our customers when…
Two stories on the comparison between faulty research and lampposts . Lifted from an article by Rory Sutherland in the book A Master Class in…
How important is ethnography to advertising? Ethnography for marketers, A guide to consumer immersion Gives a few answers . The first 30 pages are just…
A bit old, but these two videos make a really nice tabloid – easy to win a discussion with – point out of the weakness…
Read the PostConsumer insight for inspiration, not validation
Rama Gheerawo of Royal College of Art did a wonderful presentation on Inclusive design the other day at the European Business Conference 2008 in Oslo,…
UniversallMccann has just released the new Wave.3 international survey on the state of the social media sexual relationships, details of current sexual techniques, viagra generic…
How useful are demographics, if the most they do is put a tag on a set of actionable drivers? (I’m sure this is an age…
It can be quite easy to define your target audience into segments based on demographics, especially when there is a strong difference between demographic groups…
Brandt and Berge both explain a lot of human (marketing related) behavior with the core message: “The brain is lazy” . Although the brains ability…
Read the PostThe brain is not lazy it’s a survival mechanism.
In an effort by Fast Company to build a sand storm out of a whisper they present an experiment very relevant to social marketers. In…
Read the PostSocial Marketing; hugely effective and unpredictable
If the future of Internet content should be shaped by it’s participants (consumers) it would be totally different from today’s content. (Which is mainly shaped…
Read the PostWhat does the future content of the web look like?
One of the more interesting and all-surrounding researches concerning memans (self-centered humans) habits on the Internet and how to advertise to them. From Microsoft Digital…
Dagbladet references a research by Synovate on the 21st of february (paper edition) showing that six out of ten Norwegians use the internet as a…
Read the PostIncreasing number of norwegians use the Internet as source for health related issues.
An article in the national newspaper VG (paper edition) presents new research by The Norwegian Media Authority proving that the “fear-scenarios” created by sceptics and…
Read the PostChildrens habits on the net; not so dangerous after all
I have long been searching for different/richer ways to aquire insight regarding customers/participants and their incentives and motivations for performing actions. Where we (at least…
Don’t forget the silver haired consumers. European research showing that 55+ consumers are spending on average 8.8 hours surfing the internet a week maintain a…
Read the Post“silversurfers”; an important targetgroup with clear presence on the net
An article in Aftenposten (print edition) summarizes a very interesting Norwegian survey concerning how below 30-year olds use The Facebook primary complaint (and / or)…