How can we generate better consumer data, and what kind of useful knowledge do agencies need in order to become better problem solvers online? There…
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advertising
Just wanted to post one of the greatest ads I’ve seen in a long time . It was posted on youtube in 2006, so I’m…
Read the PostDo you value the wiggle room, no matter where it comes from?
Digicynic temporarily signs off as he immerses himself in his new job at W+K Amsterdam. But not leaving us out in the cold he offers…
Having a dark age discussion with a client a couple of weeks ago considering removing visuals from a website because it was perceived to “heavy”…
Read the PostAre non-broadband users even in the target group?
What is the difference between old ad new advertising . It’s a long explanation, but it’s summed up in a sentence at the end :o)…
Read the PostThe difference between old and new advertising – in one sentence…
Reading through Paul Feldwicks‘ article “Exploding the message myth” makes me think of how old a lot of the conventions being applied in todays advertising…
Stephen Phillips expanded the notion of Word-of-Mouth on the WARC Influence Conference a couple of weeks ago . Discussing it as the ubiquitous notion of…
The O.C. just published a 23 point list for brands wishing to attract the youth on Ruby Pseudo Wants a word. I picked out my…
Talking to others about your product can be the greatest form of influencer there is, (in some categories) . As an example take mobile phones,…
There has been a discussion in my company and with some clients the last weeks regarding the value of a six minute visit versus a…
Read the PostFragmenting – why visitor time on a campaign site might be quite irrelevant
Donald Norman finishes up his book Emotional Design with a quote regarding the designers role in making objects that can be personalized and customized by…
After waiting for way to long to read the astonishing book ”Made to stick” by Chip and Dan Heath I finished it all in just…
As: – Participants are getting more and more annoyed by interruption. – And better and better at avoiding it. (link) – Technology is presenting a…
• Nocturnal Penile Tumescence (NPT) Tests17ERECTILE DYSFUNCTION viagra vs cialis. A perfect take on the essence of reading the newsPAPER. As Scott Karp writes in…
Read the PostCatching the essence of the offline newspaper in an ad!
PresentationZen presents a video with Edward DeBono talking about creative thinking. I especially like two things: 1 included in the top four perceived causes of…
Read the PostCreative thinking through less certainty and more provocation
An interview with David Ariely seems to extend the notion that the brain is a “filling in the gaps”-machine . Constructing narratives and realities based…
Emotions are the unconscious non-rational effect of values and meaning on our ability to create preference and take action. Let me try to explain two…
Ideas and concepts are the be all and see all of all creative marketing executions. At the end of a rather long post analyzing a…
Was given the opportunity today to hold a presentation for The National Consortium of Media Businesses (here in Norway), on the topic “Trends in Interactive…
Held a presentation for APGNorway yesterday where I lightly touched upon five interesting topics concerning Digital Marketing: 1. Mobile: Which perspectives bring possibilities and which…
Two main traits of the human brain work together when creating brand preference: Energy conservancy and emotions. Where as the brains need to create preference…
Success in communication can’t be calculated in advance by any mathematical formula. (Which is the same as you can’t engineer yourself into designing for usability…