Is your organization seeing the world through the lens of your solutions or the eyes of your customers? The answer significantly affects the organizations language,…
Read the PostSolutions are Finite — Customer Value is Infinite
Category:
Business Strategy
Design Thinking needs a digital upgrade / extension to be more productive and helpful in an environment where organizations are facing digital challenges. Digital Design…
Read the PostTraditional Design Thinking vs. Digital Design Thinking
As whopping amounts of new data are giving us an almost unlimited opportunity to understand the world. Are the incumbent tools we use to make…
Read the PostOur imagination is limited by the tools we use to understand the world
This is part of my manuscript for a session with Keen Bull on how additive manufacturing will impact the world, at this years DIF-festival. What…
Read the PostAdditive Manufacturing and the Future of Business
This is part of my manuscript for a session with Keen Bull on how additive manufacturing will impact the world, at this years DIF-festival. We…
Read the PostWhen The Iron Law of Efficiency Comes Crashing Down
We are living in the age of mass individualization . No two people get the same Google search result, see the same products on amazon.com,…
Read the PostThe premium puzzle / this might be your future in five years
We are redesigning our organizations to fit the 21st century. We are configuring them for learning, flexibility and adaptability. To unleash the wealth that is…
Read the PostWhat Fuels The 21st Century Responsive Organization?
It becomes increasingly clear to companies that they have been running on this fundamental fuel that they have taken for granted, called customers. And as…
Read the PostAre there blind spots plaguing your innovation efforts? Pt. 1
Forget gameification, every company is fundamentally already a gaming company. This is how: According to Bernard Suits playing a game is by definition: «the voluntary…
Is the current model for understanding customers broken? Is the level of authenticity, immediacy and continuity needed today outside the scope of these old tools…
Is being «customer centric» a well intentioned management decision, or is it the DNA of a company? Is it a reflection of what you want…
Read the PostIs Customer Centricity A Reflection On Marketing Or Management?
The industrial revolution took customers hostage to a world of poor, expensive and needless products
Hypothesis: The industrial revolution took customers hostage to a world of poor, expensive and needless products. (As companies forgot their talented employees and valuable customers,…
(Aerials is a conference on the next generation of management and companies. Designed and organized by Totem, Toronto . This is a summary of what…
As an example of value chain disruption; what might your car look like in 2020? Using the example of the car industry to demonstrate how…
Disruption doesn’t come out of nowhere and suddenly hits you in the gut. There are obvious signals we can recognize that either tell us to…
Companies aren’t disrupted, components in the value chain are. Disruption is either the consequence of new technology, business models or changes in customers demand patterns . Teams need a…
Our next ideas aren’t necessarily right in front of us linearly adding to existing or new ideas. I’ve collected eight articles and videos that have…
Read the PostGrow Your Thinking – Eight Important Articles Challenging And Broadening Our Scope
“We face an unusual historic opportunity, right now, to see these pieces brought together in a new kind of constellation, in a new kind of…
Read the PostThe Changing Content Of Capitalism – Shoshana Zuboff
Attending a customer event for the marketing management solutions company CapitalID (capitalid.nl) I was asked to share my ideas in regard to the future of…
Read the PostThe Customer Gap, Premium Puzzle And Future Of Customer Interactions
Business, technology and people hold the key to understanding the future. “The future is only complex if you fail to understand it from the point…
Business strategy has always been premised on assumptions about technology, those assumptions are changing, and this will drive us to a different concept of what…
Read the PostDigital is disrupting/ transforming industries – and this is why
Three things are changing customer demand and directly affecting how companies need to think about future economies: Slowly developing social change is impacting what people…
Companies face a deep and widening complexity gap; between their current offering and the emerging behaviors and needs of their customers. Failing to see the…
When writing short summaries for up-coming talks I often find myself articulating a broad range of ideas in a very dense space . Forcing out…
The digital economy will become the outcome economy – outcome as in the quantifiable output the company’s offerings help produce on the customer side. In…
Customers are becoming an increasingly important strategic asset for companies (1). This complicates things; because managerial theory and practice have told companies for decades to keep…
New technology invites companies to create, accommodate and capitalize on changes in customer behavior – through new revenue streams or increased customer life time value…
Digitizing every customer interaction introduces troves of sparkling new opportunties for companies. Don’t just carbon copy the old customer relationship thinking – go to town…
IT, in all its glory, has grown into an over-sized juggernaut. Its increasing complexity and lack of agility is slowing down corporations to the rate…
Read the PostIT is killing companies – Don’t let customers do the same
What is the digital economy, digitization and digital transformation? In her article The Age of Distributed Capitalism (2010) Shoshana Zuboff argues that the next chapter of capitalism…
Read the PostHardware becomes software and products become networks
As customers are becoming more important to companies – the gap between them is increasingly obvious. When Google and Shopper Science surveyed 3000 customers in…
How will Customer Experience change through programmed relationships, analytics, the Internet of Things and the digital OS? Is Customer Experience already dead? And old relic…
Read the PostIn the end, the best customer experience wins, no matter who makes it
If you ask customers the right questions the answers can change the way you think about your business. Roger Martin suggests we are moving into…
Read the PostThe Customer Map – How Can Customers Change Our Thinking?
“Businesses need a new type of problem solving. Why? Because they are getting people wrong” – link In their book The Moment of Clarity, Christian Madsberg and…
Read the PostBusiness Culture Is Getting Human Behavior Wrong