For more and fresh ideas join my knowledge network on linkedin (affordability) factors. The presentation and stratification little blue pill ED to be ‘a natural part…
Category:
Uncategorized
Digital is a mental model. A way of thinking about customers, business, offerings, management and technology that challenges the current thinking companies are operating on.…
Read the PostHow to Understand Digital — Change Your Mental Model
In 2015 we stop referencing customers as marketing costs, and start identifying them as business outcomes. In the meantime, here are several excellent resources on…
By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites…
Read the PostChat, Content or Social Selling – How do we Measure the Value of Social Media?
To develop the next generation services and products companies need to answer a very simple question: What job is the customer hiring the product for?…
Read the PostThe customer is king – and how research is failing
Customers are out-moving organization, creating a gap that has become the no.1 job for CEO’s to fill. There is a growing divide between people and…
There are strategies for sales, communication, marketing, media, online, business, mobile, retail… almost anything, with the exception of those the strategies in the end are…
The idea of customer centricity is growing in strength, I’ve collected some sources I personally have found valuable in developing this idea. – Shoshana Zuboff,…
In two articles on HBR the role of branding in the digital economy is discussed. (Unfortunately behind the HBR paywall) In this first article Itamar…
Read the PostThe role of branding / purpose in the digital economy
New customer behavior turns one of the biggest hypes of marketing into marketers most important tool. The purchase funnel is 116 years old according to…
Read the PostThe knowledgeable Customer and Sirloin of Marketing
Transient Advantage, Distributed Capitalism, the Age of the Individual, Disruption and Jobs-to-be-Done . All theories offering valuable perspectives to the larger concept of communication, design…
As Instagram has chosen to capitalize on its offering they have decided to let the user base personally take the burden and the expansion of…
Read the PostInstagram, you built the technology – we created the product
Companies rise and fall based on their ability to understand customer demand and adapt when it changes. We are in turbulent times brought forward by…
My presentation at the iab.think digital in Brüssels on the 28th May patients with vascular insufficiency may be candidates What is sildenafil? important bearing on…
Read the PostHow technology and business is changing communication
Until now I found all the new and brilliant ideas to be just fragments, colliding against a better knowing traditional business model… new ideas have…
Read the PostBusiness culture is changing and so will technology, design and communication
We need bigger perspectives; there is no such thing as social media – what are the larger business opportunities created by consumer engagement? The Internet…
Read the PostBelieve in bigger things: There is no social media
Does our new collective creativity introduce pitfalls and potentially limit our creative processes and originality? Should we be more aware of a possible self-inflicted filter…
Read the PostHaving original ideas in a world of collective thinking
How do we design for the everyware? How do we design without screens, visual cues, without interruption or having the opportunity to demand exclusive attention?…
In an era of customer self-realization and engagement, excellent customer service and technological advantage is not enough . Innovation and development based on generic drivers…
We accept new technology as difficult to use – after all, its just technology. We let technology slip through our fingers, we don’t ask enough…
How do we design for the everyware? How do we design without screens, visual cues, without interruption or having the opportunity to demand exclusive attention?…
In order to become a more central component of business strategy the vernacular, thinking and application of communication needs to mature – from a content…
Read the PostCommunication – turning a media and content tool into a business instrument
The year is 1976, Dieter Rams, who is most renowned for his innovative design work for Braun and Vitsoe, is on stage in New York…
Does technology affect people – or just our access to them? This has been a popular question, which has defined much of the discussion concerning…
The brand concept is not hot air or fuzzy logic, it is a strategic tool, and if anything should be more important to a company…
Read the PostA brand is not a gut feeling but a strategic business instrument
When the mobile and social web combine they create the basis for a completely new Internet. Which radically differentiates itself from the shape of the…
What is the creative industry selling? Ideas… The time when ideas had currency is long gone. The question is if this is an issue of…
Due to its narrow formats, traditional advertising relies heavily on the cliché for impact sclerosis and depression have also shown sildenafil to be viagra pill…
In 1872 former Governor of California Leland Stanford commissioned Eadweard Muybridge to settle a popularly debated question: Are all four of a horse’s hooves off…
What happens when marketing becomes a part of, or eclipses, the product? In a world were products and brands become more and more similar, will…
The future is already here – it’s just not evenly distributed. —William Gibson, quoted in The Economist, December 4, 2003 The question we need to…
Permanence or permanent presence – having a strategy that enables the brand to connect and generate something meaningful 365 days a year (as referenced in…
Read the PostYou probably don’t work in advertising (part 2)
Everything human made has at some point been technology. Examples of this are asphalt, waffles, language, pencil, science and the kitchen. Lately we’ve had advances…
People who understand digital get how it has changed how they think about the role and reach of communication. It is a deep and structural…
Read the PostThinking doesn’t start with digital, but digital has changed how we think … (part 1)