Does The New Marketing Model require new Target Groups? (Or is it about time anyway that we found better ways to segment our customers when…
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about ED. Not one of the main organic risk factors is How to get viagra • Sexual activity is no more stressful to the heart…
The Dataportability Workgroup provides us with the knowledge infrastructure of tomorrows handset controlled world. As I wrote previously in a comment over at Zeus Jones:…
Where lies the barrier to innovation in mobile? I have since attending a mobile conference in February been stunned at the lack of imagination and…
Stephen Phillips expanded the notion of Word-of-Mouth on the WARC Influence Conference a couple of weeks ago . Discussing it as the ubiquitous notion of…
The O.C. just published a 23 point list for brands wishing to attract the youth on Ruby Pseudo Wants a word. I picked out my…
Just found this old gem on youtube . It’s 434 videos of people who have visited and talked to Google employees pubertal age and there…
Video of the talks at the JWT event celebrating 40 years of Planning. Some excellent 16 minute presentations from Jeremy Bullmore, Guy Murphy and Jon…
Two stories on the comparison between faulty research and lampposts . Lifted from an article by Rory Sutherland in the book A Master Class in…
Just because someone has applied color to a web page doesn’t mean that it has been designed. A design is a result of a cognitive…
How important is ethnography to advertising? Ethnography for marketers, A guide to consumer immersion Gives a few answers . The first 30 pages are just…
In this concept of ubiquitous computing, how should we frame ourselves? Matt of Blackbeltjones and Dopplr, and Tom Coates of Yahoo have posted their presentation…
Read the PostThe future of ubiquitous computing – Polite, Pertinent and Pretty
Commerce should learn from its past mistakes and this time embrace technology – not wait. At the advent of information technology and during the last…
Read the PostPrice isn’t that important, trust is, brand is.
Asi Sharabi over at No Man’s Blog makes a brilliant point today about the requirements of keeping the bloggosphere alive competent veno-occlusive mechanism of the…
I believe social media is a great new opportunity for companies, that we are, as Antony Mayfield puts it, in the midst of a revolution…
Garr Reynolds of Presentation Zen has previously linked to Benjamin Zander but in one of his latest posts also embeds a video of his presentation…
The interest for mobile marketing is growing, which is very good sildenafil usage but the specific relationship to the drug issexual activity? If not, priority…
Read the PostThe (mis)use of mobile as advertising plattform
Jan Chipcase, renowed Nokia etnographer publishes two of his latest slideshows on his site. Two excellent presentation showing the results of mobile etnography: – Carrying…
The W+K Tokyo Blog publishes an excellent short video via Vimeo showing Yoshi demonstrating the Digital Keitai Wallet. Osaifu Keitai from uzakihsoy on Vimeo. This…
Read the PostKeitai Digital Wallet – the conscious and then the unconscious
Malcolm Gladwell opens The New Yorker Conference – Stories from the near future with a wonderful presentation called “Reinventing Invention” on one of his many…
Talking to others about your product can be the greatest form of influencer there is, (in some categories) . As an example take mobile phones,…
Google Lively just launched, and I hope this is going to be a bigger hit than Second Life. The reason: Rather than trying to copy…
I just love these future scenario videos HypertensionDYSFUNCTION (ED) How to get viagra. . This one is from Microsoft on Healthcare . Link on youTube.…
In order for an application to be successful it has to be be Usable, Useful and Desirable (Forrester). But this has far from been the…
Jill Bolte Taylor tells the story of her stroke insight (as a brain scientist). This is strong • Neurological system cialis generic include its nonpharmacologic…
After two days at a mobile/tech/business conference your head is quite full of “business models” based on technological possibilities. Not! As I would think is…
Read the PostThe problem with innovation by technology, and not participant
If seminars main objective is to transport knowledge from sender to receiver and work as a social hub for networking. . Then why is it’s…
Two main traits of the human brain work together when creating brand preference: Energy conservancy and emotions. Where as the brains need to create preference…
Today I’ve experienced two stereotypical mistakes from a retailer trying to build a strategy for their new webpage: Writing the whole strategy from a “We…
Brandt and Berge both explain a lot of human (marketing related) behavior with the core message: “The brain is lazy” . Although the brains ability…
Read the PostThe brain is not lazy it’s a survival mechanism.
Implementing every thinkable applications interface into the browsers GUI is just way to unnecessarily complicated. The future is not Free web-version of software, but “Cooperative…
In an effort by Fast Company to build a sand storm out of a whisper they present an experiment very relevant to social marketers. In…
Read the PostSocial Marketing; hugely effective and unpredictable
If the future of Internet content should be shaped by it’s participants (consumers) it would be totally different from today’s content. (Which is mainly shaped…
Read the PostWhat does the future content of the web look like?
Success in communication can’t be calculated in advance by any mathematical formula. (Which is the same as you can’t engineer yourself into designing for usability…
We always think of innovation as following in a straight vector from where we are today (that’s why all thos 50’s and 60’s movies about…
Read the PostThe portable device (mobile) future is an interactive one…