As we are moving from the Attention Web to an Everyday Life, where technology and communication are integrated parts, providing additional deliberate value becomes increasingly…
35 search results for "the everyday life"
When attention and engagement becomes less important in advertising and marketing, things are going to get a whole lot healthier. 1. This, the last from…
As long as the standards for measuring value belongs the old Attention Web mindset, the ability to prove new value and need for new strategies…
How can we to effectively help companies and organizations enter a new digital mindset when the ways of measuring effect still relies on tools “invented”…
Jeff Jarvis in this video, from the Nokia Ideas Project, states that since the Internet is a connection machine, anything creating artificial middle men, preventing…
There is a big difference between how the existing media business models work in the old landscape compared to how they will work in the…
Read the PostA New Business Model, for Content That Grows, Connects and Augments
We need bigger perspectives; there is no such thing as social media – what are the larger business opportunities created by consumer engagement? The Internet…
Read the PostBelieve in bigger things: There is no social media
In 1872 former Governor of California Leland Stanford commissioned Eadweard Muybridge to settle a popularly debated question: Are all four of a horse’s hooves off…
Everything human made has at some point been technology. Examples of this are asphalt, waffles, language, pencil, science and the kitchen. Lately we’ve had advances…
The following text is the manuscript to my presentation The next 80%. View more presentations from Helge Tennø Intro / gap – According to Microsoft…
Do we fail to see the extent of what communication is / has become? Here are 10 projects that should / hopefully would change /…
Read the Post10 projects that challenge / change the concept of what communication is
The following text is the manuscript for the condensed version of my presentation Outside – the future is not in front of us. Which I…
Read the PostManuscript: Outside – the future is not in front of us
Mobile is at the forefront of rethinking communication . But in order to understand its potential we need to look beyond the SMS’s, the appvertising…
It’s always good to have a recommended read at hand. Having this question (recommended reads) asked regularly I’ve updated my list and wanted to present…
In an interesting panel at the Webdagene conference last week, one of the panelists, Erik Hafner Rønjum, wanted a discussion in regards to what “mobile”…
Are we challenging the status quo just to settle for an updated version? Is this even a time for status quo? One of my personal…
Digital is expanding yet again, from the first editorial version, to a second social version and now the third installment; integration. Some arguments: 1. Integration…
Read the PostThe third installment: From destination to integration
This post is the second of three arguments presenting a perspective on what will be important and interesting in regards to identity and design the…
Read the PostDesign and identity part 2: Visual and experiential language
We might be cautious of forcing new behavior on our participants, because of a reasonable fear that it will be difficult for people to adapt.…
There has been some local frustration regarding the lack of ambitions on the future of mobile marketing . I’ve been part taking in some discussions…
Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced…
Display advertising was designed to work inside a traditional media format, tailored to a certain context of media use. As this use-context changes with the…
In an epic quote by Clay Shirky there is a missing link; how do we get from one state to the other? “A revolution doesn’t…
Read the PostBridging the gap between technology and behavior
Studying referring site traffic to some of our online campaigns from 2007 to 2009 a very interesting shift not only seems to be emerging, but…
What are some of the implications and consequences for the post digital mindset? Being interviewed by the brilliant people over at neboweb, I was asked…
The first ten years of digital was (to a large extent) the same siloed ideas that we’d already been exploiting for decades on other content…
Read the PostDigital didn’t change anything, but everything digital changed.
As the media, information and conversational world is changing, why are the business models of the media industry standing still? In a slightly simplified and…
Context is not a constant (context = the situation where a product is used and creates value), it is as fluid and adaptable as ideas,…
Read the PostContext is not a constant / The Post Digital Potential
Since it’s not about technology, but about humans, we should pay more attention to the following statement: The unique effects of digital marketing is not…
In Kevin Slavin’s presentation “This Platform Called Everyday Life” he puts an excellent perspective on the mobile media plan erection usually begins within 20 minutes.…
I wanted to try something different. Having “experimented” a bit with slideshare as a tool for communication and inspiration I thought I’d try something new.…
Digital is not about technology, it’s about people and the situation their in. Finding brilliant solutions is all about studying these situations and discovering the…
Having a dark age discussion with a client a couple of weeks ago considering removing visuals from a website because it was perceived to “heavy”…
Read the PostAre non-broadband users even in the target group?
Dr . Tina Basi sums up three different kinds of research categories quite simply and nicely over at the Experentia blog. From her presentation: Popular…
Technology and media channels never die, but change from being new, “everywhere” and used for “everything” to being recognized for its abilities, advantages and disadvantages…
Read the PostTechnology and media channels don’t die, they find a role
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