Reading through the latest briefing from Trendwatching, entitled Perkonomics (pdf), there are a lot of interesting similarities between the goal of Perkonomics and the goal…
6 search results for "branded utility"
A new slideshow for an upcoming talk on new opportunities in digital. View the presentation on slideshare.net: The New Brand Landscape. It’s a collection of…
One of the best ways to define a target group for a branded utility is by using a verb. That simple. How? Well, the traditional…
Timo Arnalls’ presentation The Web in the World, includes a lot of examples relevant to The Internet of Things, Augmented reality and Branded Utility assessment…
The traditional view of advertising is, as have been written on this blog before :o), pouring communication down pipe shaped channels to consumers who are…
Old news by now, but Uniqlock taking the Titanium Grand Prix at Cannes for their blog Widget Uniqlock always or viagra – Coronary Artery Disease,…
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