October 25 /

Reading through the latest briefing from Trendwatching, entitled Perkonomics (pdf), there are a lot of interesting similarities between the goal of Perkonomics and the goal…

Read the PostPerkonomics and Brand Utility

November 11 /

A new slideshow for an upcoming talk on new opportunities in digital. View the presentation on slideshare.net: The New Brand Landscape. It’s a collection of…

Read the PostThe New Brand Landscape

November 2 /

One of the best ways to define a target group for a branded utility is by using a verb. That simple. How? Well, the traditional…

Read the PostThe Verb

October 26 /
October 14 /
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