Two very interesting and important thoughts fitted into one post
. Because first of all, they belong together. And secondly, they are the most important “reads” this month :o)
Recombiant
First out is Faris Yakob, and his recombiant thinking
. In my own words it is at it’s simplest level thinking about how everything is a new combination of something that has already been thought
disease but with noidentification of that segment of the aging male cialis online.
.
The presentation is full of Faris typical rich insights and articulation, but the best part is his quote from Jeff Bridges in the movie Iron Man:
- “Just because you had the idea, doesn’t mean it’s yours”
Herd
Mark Earls and Dr Alex bentley have made their AdMap article “Forget influentials, herd-like copying is how brands spread” available on the Herd blog. This is a very important article stating that we need to rethink marketing. People don’t influence each other, they emulate each other
.
- “Stop thinking about marketing as something you do to people and start thinking about what you can do to help the natural pull mechanism work better.”
